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This update brings the full power of our image analysis and metrics to video and mixed media including attention tracking to any element, benchmark metrics, improved recommendations, and more.

Granular exports, deeper brand integration, and a smoother workspace — here's what's new for Visual Recommendations.

See what stronger alternatives could look like with Visual Recommendations. Go beyond testing ads and improve visuals in just 2-3 minutes.

Hear from real customers how Neurons brings quality and confidence in AI-supported workflows while saving time and improving impact for agencies and advertisers.

Insights Page is now live: A full creative analysis built around the questions CMOs and clients always ask.

This year, you’ve tested, iterated, and kept pushing creative boundaries. Behind the scenes, we’ve been building tools to match your pace. Here’s a quick look at what’s new and how it came together.

Four new powerful updates just landed to make your creative testing faster, more transparent, and easier to scale.

When we launched the Neurons Impact Score (NIS), we knew it wasn’t just another product feature. It’s part of a bigger shift in how marketers approach creative decisions.

Say hello to the Neurons Impact Score: a science-backed score that tells you how effective your ad creative is before it goes live. So you can decide faster whether to launch, optimize, or redesign.

We’re excited to launch Brand Kit, a new AI feature that helps you keep every creative asset on-brand while also making them perform better.

Dive into the latest advertising trends and marketing insights with our yearly State of Advertising 2025 Report. Find key advertising strategies and best practices in our free eBook.

Introducing two powerful new metrics for your image & video ads: Memory & Engagement. AI recommendations, industry benchmarks, reporting – this update has it all!

Imagine your conversions doubling just by making slight changes to your ads. Feels like a stretch? Not for marketers who have the tools to predict attention and can build from there. Be one of them!

Brands are more than shapes and colors. They are ideas and associations. Learn what makes brands effective and build a powerful brand your customers love with the Build a Memorable Brand eBook.

It’s tough to get everyone on board with creative ideas. We break down 6 ways that give you the confidence boost to dodge pushback with watertight arguments when stakeholder meetings get intense.

Neurons AI can now read and understand your ads and tell you exactly what creative changes are needed to improve your market performance.

Learn how to improve your campaigns with science-backed branding tips and best practices. We collected 15 strategies to boost your brand in your next campaign and take your branding to the next level.

Marketing has changed fundamentally. We should no longer just count traffic and views. We need to scale attention, and it's quite different. Here’s what you need to track to make an impact.

Improve brand awareness with strategies focused on brand recognition and recall. Explore practical tips with scientific foundation and learn from real-world examples of successful awareness campaigns.

Get a one-minute rundown on what’s new in Neurons. Make your workflow easier, your reports on-brand, and your insights sharper with our new updates.

Brand growth is one of the most important considerations for brands. But to grow your brand, you not only have to reach new customers, but connect more deeply with existing ones. Learn how 👉

Building a brand is more than picking colors and fonts. Your brand is your identity & your story. Learn what makes brands powerful, the neuroscience behind brands, and build a brand worth marketing!

Capture and hold attention like never before. Learn the science behind attention and see how to use it to your advantage.

Most agencies get AI✨ wrong. Be the exception! This eBook has already helped agencies make AI part of their DNA & save production time without risking quality. Get your copy now!

Goodbye Cookies! The phase-out of third-party cookies, also known as cookie deprecation is imminent. But third-party cookies are not the only players in town when it comes to understanding customers.

AI is shaking up creative production. Agencies are using AI to save time, reduce costs, and stay innovative. Here are the 4 most effective ways it can help yours.

The phasing out of Third-Party Cookies, also known as Cookie Deprecation is around the corner. It's time to prepare your advertising for the post-Cookie era to make the most of this opportunity.

Don't be just another agency. Discover how small & large agencies stay disruptive with 5 secret strategies. Find out what’s working & build new connections.

Performance marketing analytics can be great - but how do you track ad performance when those aren't available? In this article, you'll find 4 ways to measure ad impact beyond traditional metrics.

Agencies can hardly keep up with CMO demands. Boost your agency's efficiency with these strategies and pick up the pace without dropping quality.

Psychology, neuroscience, and artificial intelligence can all help you learn how to think like your customers. With third-party cookies disappearing, it’s time to adopt new methods.

Find advertising insights & trends in our yearly State of Advertising 2024 report! Learn proven marketing strategies through real-life advertising examples with the world's biggest companies!

Instant recommendations for effective creatives. Maximize your content's impact with insights powered by neuroscience. Get started with Neurons today!

The 5 top AI marketing trends of 2024: from ethical AI to creative impacts and content quality. See why these trends matter for your 2024 marketing strategy.

TikTok can be hard to crack. But not impossible. Our 6-step TikTok marketing guide takes you through the latest best practices to take your TikTok marketing to the next level. Let's dive in.

Scale A/B testing for your digital marketing campaigns with our quick guide—efficient framework, mistakes to avoid, and rapid AI tools. Save time & budget with rapid A/B testing.

With TikTok's emergence, businesses quickly realized that they needed to respond with their own video marketing strategy. Here are six video ad best practices that'll improve your conversions today.

Explore why display ads fail & boost your display ad CTR with our guide on tackling banner blindness, information overload & adapting your strategy.

Learn about the 7 most crucial landing page optimization tips to improve visitor engagement, highlight elements that drive clicks & optimize for higher landing page CTR.

Need to pull out valuable insights pre-launch?💥 Now it’s faster & smarter with Neurons' new attention scores! Predict viewing time, audience reach & brand performance in seconds with AI.

Join us for our webinar to learn the foundations of how to choose and use AI tools to optimize your ad creation process.

We know you're always on the lookout for the next big thing. Well, we've got some exciting news.

Emotional advertising triggers actions that transcend rational thought, turning customers into brand advocates (without the hard sell). Here's how to use and measure emotions for your advertising.

Our very own CEO, Thomas Zoëga Ramsøy, joined forces with marketing guru, Gary Vaynerchuk, on The GaryVee Audio Experience, to discuss consumer behavior and how AI will change the way we track it.

With Start & End Attention heatmaps you can make more effective SoMe ads & visuals, and sharpen your messaging in seconds.

Boost your digital advertising success with our exclusive, data-driven guide, and stop playing guessing games. With insights from AI and neuroscience, your next campaign could be your best yet.

The new-gen Neurons AI model will be able to estimate the percentage of people who notice key components of an ad, as well as predict the duration they spend on viewing those elements.

Neurons’ yearly report uncovers the latest strategies for effective advertising in the attention economy. Discover key takeaways and winning tactics for 2023.

We are delighted to announce the launch of our Ethical Board to provide us with expert guidance on responsible business development.

Our eye-tracking study found that there are no significant differences between eye-tracking heatmaps for videos played with and without sound.

Bad customer experiences can have a harmful effect on your brand. The antidote is to focus on enabling, engaging, and empowering customers' choice.

Neurons Benchmarks help you discover how to optimize your creatives for better performance & set goals and best practices to streamline creative production across your teams.

Men and women show no differences in visual attention to images, a new eye-tracking study shows.

Instead of surveillance, trickery, and distraction, businesses need to rethink the consumer journey to enable, engage and empower their customers.

There are no significant cultural differences in where and what people pay attention to when viewing ads, shows a global eye-tracking study by Neurons.

Eye-tracking predicts group behavior as vast as market responses. Attention is the gatekeeper. It can tell us key insights about how a market at large will respond to an ad.

A/B testing is an integral part of creative processes but often fails to deliver the desired impact. Here’s how you can make it work a lot better!

Consumer behavior is predictable. What we see and miss, how we respond, what we think, what we forget and remember, and what we buy — it’s all far away from chaotic and unpredictable.

Our founder and CEO, Thomas Zoëga Ramsøy, joins GreenBook’s host Lenny Murphy to discuss some of the fundamental questions of predictive AI.

In this eBook, we’re breaking down useful findings of consumer neuroscience and offer actionable tips for you to draw attention to your brand and increase revenue with your ads.

We have put major OOH campaigns to the test to understand their strengths and reveal their flaws.

Some extra effort into a unique unboxing experience can make any day Christmas for those who love your products. Here are the top 3 proven tips for a memorable packaging design.

Create an e-commerce store that entices visitors to stay, explore your products and take action. Follow these 8 pro tips for building a high-converting e-commerce website.

Loceye, and its AI design assistant, VisualEyes, will be entering the last chapter in their journey and handing over the torch of predictive user testing to Neurons.

Give the best experience to your customers, so read on to learn how to create a truly omnichannel marketing campaign with the right creatives.

Here are a few ways to accelerate your response to current market trends and drive revenue with data-driven design decisions, both online and in-store.

Today the market is flooded with tech products promising solutions to personalization strategies. We'll help you guide through the tools you can't succeed without.

Here are some FAQs on Neurons' acquisition of Loceye, and its AI design assistant, VisualEyes.

A heatmap is a tool that uses color to graphically represent complex data, making it easier to visualize and understand.

You'll love these simple strategies if you want to overcome ad fatigue and cut through the noise.

What commercials shined during the Big Game? We ran Neurons AI analyses to learn how they performed and what they could do better.

How do you measure and boost attention? In this second half of this two-part article, we're continuing the deep dive into attention.

We've all gotten used to being more active online while we were stuck in our homes, and despite the situation now changing, this behavior won't be changing as much.

Is there an optimal placement for banner ads on websites? So how exactly do companies choose where to display their banner ads? Does the placement of the banner affect its attention?

Almost 50% of ads were placing logos in the "corner of death." This area is where nobody pays attention. We'll use Neurons AI to ensure that your own brand does not fall prey to this problem area.

What makes you choose one Netflix content over another? Chances are, there are subconscious processes guiding your decisions.

Advertising has a single focus: to be seen on the screen. So how do different sport types fare under closer inspection? Here, we have a look at three types of sports ads.

The core assumption of the attention economy is that human attention should be treated as a scarce commodity. To win in this attention economy, here are three tips.

After adding thousands of new eye-tracking images, the latest Neurons model is now up. This model improvement leads to a substantial gain in attention prediction accuracy.

In all customer touchpoints, attention is an absolute key! But while we might think of attention as a single thing, studies suggest that there are at least four types of attention.

Which platform wins the battle of social media attention? Here, we combine the forces of Neurons AI with Neurons Inc's ad-insertion to test how ads perform on Facebook, Twitter, and Pinterest.

Attention is key, even when you're designing a new product packaging. So how well does prize-winning designs fare when put under the scrutiny of Neurons AI?

With Neurons' Areas of Interest (AOI) feature, it is now possible to make even better analyses and comparisons of your visual assets. Read to learn more about some ways to run your analyses.

Recent studies show that abrupt scene changes in an ad can ruin the moment of branding. But such errors are avoidable. Here, we show you how Neurons AI can be used to boost branding in commercials.

One simple learning from years of study on attention and eye-tracking shows that anything presented in the bottom-right corner is the last thing to be seen.

More attention is better, right? After all, if you're not seen, how can you provide your best message? It turns out, neuroscience is not that straightforward.

It might seem like fancy wording, but Neurons' latest algorithm is based on best-in-class neuroscience and machine learning work. Here, we show exactly how we have gone about making the new model.

Recent advances suggest that webcam eye-tracking can work for consumer research. But a simple in-house demo shows exactly how bad it can be. The demo also shows just how good Neurons' models are.

Why does Neurons AI work in the first place? Are humans really that predictable? In this primer, we take a look at exactly why Neurons' powerful attention AI works in the first place.

Many ads play on our cognitive strengths and abilities to "get a hint." But often, these metaphorical ads fail in driving much else than viewer humor and little brand attention.

As the customer journey is very different between online stores and brick-and-mortar stores, we show how you can start by boosting the buy button.

A major part of advertising relies on the ability to bridge a relationship between the ad and the brand. What good is an ad that does not make viewers remember the brand?

How easy is it for your customers to find your product? Is your packaging standing out from the crowd? In this piece, we come with a couple of on-shelf packaging recommendations.

The speed of responses is a tell-tale signal of unconscious preference. Even the brain's wiring can explain why this is the case.

How do brands work on the brain? As our understanding of the brain advances, our understanding of branding also improves dramatically. Here's an adjusted excerpt from Dr. Ramsøy's forthcoming book.

This is how Neurons is used to predict which color works best for your product and how you can outshine your competitors on the shelves with over 90% accuracy.

What is the single reason that 50% of ads fail? Here, we show what goes wrong, and what to do about it.

Here you can learn about 3 common mistakes that happen when advertising professionals don’t consider the psychology of their consumers.

In a recent defensive publication, we document a substantial improvement to how eye-tracking should be done on phones.

Neurons' solutions can be combined to increase your understanding of customer responses. Here, we show how you can combine two online solutions.