We’ve heard your feedback and are excited to roll out one of our most requested feature sets. This update brings the full power of our image analysis and metrics to video and mixed media, allowing for unprecedented granularity in how you measure impact on video.
With Neurons, you can now track any element automatically (like your logo, product, CTA), understand what draws attention frame by frame or overall, benchmark KPIs against your industry, and get clear recommendations on what to improve. All this in just minutes, instead of weeks of research.
You can even test your creatives in the real environments they’ll appear in (feeds, websites, or the real world) just by uploading a screen or video recording.
We bring you less guessing, faster decisions, and stronger videos, with:
- Attention tracking on any element
- Updated Suggested AOIs for video
- Improved Neurons Impact Score for video
- Upgrade to video insights and recommendations
- And much more…
Just draw it, track it, measure it – in minutes
What used to take weeks of eye-tracking studies can now be done in minutes: directly inside your workflow, at your desk.
With Neurons, you can just:
- Highlight any element on any frame of your video
- Let AI automatically track it end-to-end
- Get attention metrics instantly
See how it works:
Watch the full walkthrough here.
Don’t just count views. Measure real impact, at top speed.
Marketers know that video metrics come downstream.
You launch, spend, then evaluate through metrics like views, CPM, ad recall. With Neurons, you can now influence those metrics before anything goes live.
For every video element you track, you’ll understand how much attention it gets and also how long people actually will look at it. So you can break it down and see which scenes work, what’s getting seen, and what’s being ignored.
You can also benchmark 5 types of key elements (brand logo, product, headline, body text, CTA) against industry benchmarks, so you know if they’re performing well or falling behind.
At the same time, you still get the big picture: predicted ad recall, engagement, and overall impact.
And it’s not just data. You’ll also get clear insights and recommendations showing you what to fix.
All of this feeds into an updated Neurons Impact Score for video, giving you a simple way to understand how strong your creative really is, and compare across different formats and channels.
Make every frame count. Try Neurons today!
Video is the leading advertising format, no doubt. But until now, analyzing videos at a detailed level and running studies have been time consuming. Now, you can measure attention on the elements that drive outcomes, and get impact metrics, before anything goes live.
If you’re already using Neurons, log in and try it on your next video.
If not, book a demo to see how you can start making better campaign decisions, before you go live.
