The Neurons Marketing Glossary

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A/B Testing

A

AGI (Artificial General Intelligence)

A

AI (Artificial Intelligence)

A

AI Hallucinations

A

AI Trends

A

AI in Advertising

A

AOI (Area of interest)

A

API (Application Programming Interface)

A

Ad Copy

A

Ad Fatigue

A

Ad Impression

A

Ad Optimization

A

Ad Targeting

A

Ad Testing

A

AdTech

A

Advertising Agency

A

Advertising Budget

A

Advertising Psychology

A

Algorithm

A

Attention

A

Attention Economy

A

Automation

A

B2B (Business-to-Business)

B

B2B Marketing

B

B2C (Business-to-Consumer)

B

Banner Ad

B

Bottom Funnel (BoFu)

B

Bounce Rate

B

Brain Activity

B

Brain Waves

B

Brand

B

Brand Awareness

B

Brand Building

B

Brand Equity

B

Brand Experience

B

Brand Identity

B

Brand Image

B

Brand Loyalty

B

Brand Manager

B

Brand Marketing

B

Brand Purpose

B

Brand Recognition

B

Brand Safety

B

Brand Saliency

B

Brand Tracking

B

Branded Content

B

Buyer Persona

B

CAC (Customer Acquisition Cost)

C

CLV (Customer Lifetime Value)

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CMO (Chief Marketing Officer)

C

CMS (Content Management System)

C

CPA (Cost Per Acquisition)

C

CPC (Cost Per Click)

C

CPL (Cost Per Lead)

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CPM (Cost Per Mille)

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CRO (Conversion Rate Optimization)

C

CTA (Call to Action)

C

CTR (Click-Through Rate)

C

CX (Customer Experience)

C

ChatGPT

C

Chatbot

C

Churn Rate

C

Competitor Analysis

C

Consultancy

C

Consumer Journey

C

Consumer Neuroscience

C

Content Marketing

C

Content Strategy

C

Conversational AI

C

Conversion Funnel

C

Conversion Rate

C

Creative Agency

C

Creative Effectiveness

C

Customer Journey

C

Data Analytics

D

Data Visualization

D

Data-Driven Design

D

Deep Learning

D

Digital Ad Strategy

D

Digital Agency

D

Digital Marketing

D

Display Ad CTR

D

Display Ads

D

Display Advertising

D

Distribution Channel

D

Dynamic Content

D

E-commerce

E

EEG (electroencephalogram)

E

Email Marketing

E

Emotional Advertising

E

Ethical AI

E

Eye Tracker

E

Eye Tracking

E

Eye Tracking data

E

Eye tracking metrics

E

Eye tracking software

E

Facebook Ads

F

Facebook Marketing

F

First-party data

F

Fixation Duration

F