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Test Your Ads with Neuroscience

Comparison of improved and original NIVEA Hydration lotion packaging, showing increased uplift of 32% and score improvement from 6.5 to 8.6.

Neurons Research Data

+95%

Predictive precision, compared to research

100B+

Data points of brain responses

25+

Years of applied neuroscience experience

The Science Behind Neurons AI

Neurons' models are built on our science team's research and the work of founder and CEO  Dr. Thomas Z. Ramsøy, a leading figure in applied neuroscience.

Read our Tech Paper

The 4 Powers of Effective Advertising

Discover the four key elements to advertising success with a proven blueprint developed with Stanford University

Attention

Step 1: The power of attention

Attention isn't a single metric. We break it down into:

Focus score: Do viewers focus on key elements, or scan broadly?
Areas of interest: Attention on specific elements like logo, copy or product.
Attention %: The share of total attention each element captures.
% Seen: The share of viewers who look at each element.
Relative attention: Time on an element vs. its exposure time (video).

Time to grab their attention

50–100 ms

A pink advertisement with images of strawberries, blueberries, and a chocolate piece, featuring large text reading 'CHOCO LOOM' and 'NEW CHOCOLATE IN TOWN!' with a heatmap overlay highlighting parts of the text and area near the center. Above the ad, text asks 'What do people see in your ad?'

Portrait of a smiling woman with dark hair inside a blue circular frame next to a speech bubble containing the quote: "I liked the look, but I had to read it twice to catch the actual offer."

Speech bubble with a quote: "My eyes went straight to the chocolate — I only noticed the text after," accompanied by a small circular photo of a smiling woman with dark hair wearing a purple shirt and teal background.

Emotion

Step 2: The power of positive experiences

Engagement is based on how your ad makes people feel:

Engaging

Exciting

Trust

Interesting

Motivation

Happy

Multiple emotions are combined into one Emotional Engagement score due to high correlations between each of the emotions.

Time to engage them

300 ms

A rounded speech bubble with a photo of a smiling man with a beard and dark hair on a yellow background, containing the text: "It just feels playful and warm — I smiled before I even knew what it was for."

Cognition

Step 3: The power of understanding

Cognitive Demand shows whether your ad is difficult to process.

High demand: The ad takes longer to process.
Low demand: The ad is processed very quickly.

Cognitive Demand is often optimal when it is between low and high, as this gives a smooth flow of processing.

Time to convince them

400 ms

A digital ad featuring the text 'CHOCO LOOM' and 'NEW CHOCOLATE IN TOWN!' with images of chocolate pieces and strawberries on a pink background, with a heat map overlay indicating visual attention on the words 'CHOCOLATE' and the text below it.

Speech bubble with a person's photo on the left and text saying, 'Got it instantly — new chocolate, two flavours. No thinking required.'

Memory

Step 4: The power of memory

Memory is a key part of advertising, especially for brand outcomes and long-term sales.

Ad memory: Does your ad stick? Strong characters can help, sometimes at the brand's expense.
Brand memory: Is your brand remembered as part of the experience? Key for top-of-mind outcomes.

Time to have an impact

1000 ms

A pink advertisement with text 'How long will people remember your ad after exposure?' above a chocolate ad for 'Choco Loom' showcasing 'New Chocolate In Town!' with strawberries and blueberries around, overlaid with a heatmap highlighting the words 'Chocolate' and part of the smaller text below.

Speech bubble with quote: "A day later? I remember there was chocolate... that's about it." beside a small round photo of a smiling man with a beard and short dark hair on a yellow background.

Speech bubble with a portrait of a smiling woman with dark hair on the left side and the quote: "I saw it yesterday and I can still picture that pink background."

Check our in-depth metrics guide

Scientific validity is at the heart of our solutions.

Our methods and metrics are built on the latest approaches in cognitive neuroscience, machine learning, and psychology.

Decades of Research

Neurons’ solutions draw on decades of brain-scanning, eye-tracking and implicit research methods to model how people allocate attention, respond emotionally, process information, and memorize advertising.

Built On Real Human Data

Our models are trained and tested against the world's largest consumer neuroscience database (300,000+ people worldwide), so predictions reflect how audiences actually respond, not how a model assumes they will.

More Than Attention

Attention is where it starts. We also measure emotional responses, cognition, memory encoding, and more – the drivers that build brand equity and decide whether creative is remembered after the scroll.

Download the Tech Paper

Neuroscience at Every Stage of Your Campaigns

Get brand and performance data at every stage of your campaign lifecycle, from planning through execution to post-campaign reporting.

A primary image of a NIVEA lotion bottle tilted with water droplets and a bright sky background, overlaid with text 'Instant Hydration That Lasts Up To 72 Hours' and a 'See How It Works' button, plus four smaller images of similar NIVEA lotion bottles with variations of 'Long-Lasting Hydration Up To 72 Hours' or 'Instant Hydration That Lasts Up To 72 Hours' on different backgrounds, all labeled for normal and dry skin. Each smaller image has a rating badge from 4.3 to 6.3 and the main image shows a rating of 8.3.

Creative Optimization

Move from brief to final asset faster, with fewer rounds of revision and less back-and-forth over subjective calls. Know a creative will perform before it ships.

Media Iteration

Select the creative assets with the strongest CTR, CPC, and view-through potential, backed by attention, emotion, and memory data. Launch only what's proven to perform.

Campaign Analytics

Connect core cognitive metrics like attention and brand memory directly to reach, click-through, and conversion rates, in reporting built to hold up in the boardroom.

Dashboard screen showing an analysis to improve ad recall by cutting body text, with a focus on attention metrics. Tabs labeled Attention, Emotion, Cognition, Memory are at the top, with Attention selected. The main card titled 'Cut The Body Text To Lift Ad Recall' displays example ads from Starbucks, Farmers Dog, and KoolAid with respective attention scores 2.9, 3.2, and 3.5. Below, a note in green highlights that visible headlines lower CPM and grow reach with a +0.20% improvement.

Campaign Insights

See not just which creative worked, but why. Attention, emotion, and memory data at the element level turns every campaign into validated learnings your next brief can build on.

Meet our CEO

Dr. Thomas Zoëga Ramsøy

Neurons was founded in 2013 by neuroscientist and bestselling author, Dr. Thomas Zoëga Ramsøy, a leading figure in the fields of applied neuroscience, consumer neuroscience & neuromarketing.

He is an active researcher and scientific contributor with over 6000+ citations across his academic contributions.

Read about his work

Scientific contribution