Stronger assets, faster workflows, and record-breaking attention metrics. Asahi launched Dry Crystal in Hong Kong with dentsu X as its media agency and Teads running the campaign. Teads used Neurons’ predictive AI to pre-test and optimize creatives before going live.
Asahi launched Dry Crystal in Hong Kong with dentsu X as its media agency and Teads running the campaign. Teads used Neurons’ predictive AI to pre-test and optimize creatives before going live. The result: stronger assets, faster workflows, and record-breaking attention metrics.
The high-above benchmark results include:
When Asahi launched its new Dry Crystal beer in Hong Kong, dentsu X (Asahi’s media agency) and Teads partnered to deliver a campaign that would stand out in a crowded market. For Teads, this campaign was also an opportunity to bring AI-driven attention predictions into the creative process early on.
Jonathan Chan (Head of Sales, Teads HK), Yu Jing Mak (Senior Creative Strategist), and Chrystal Ng (Insights Director, Teads APAC) walked us through how Neurons was used to end-to-end like pre-testing creatives, optimizing key visuals, and repurposing assets into new formats.
Traditionally, ad creatives were tested only after campaigns had launched. That approach was slow, expensive, and often too late to influence outcomes.
“We usually relied on post-campaign testing or A/B experiments to understand which creatives performed best,” shared Jonathan Chan, Head of Sales at Teads Hong Kong. “But those methods are time-consuming and costly. Without Neurons, we would have to create multiple versions, launch them, and then wait for results. With Neurons, the Studio team gets insights immediately. We saw strong attention outcomes thanks to the early insights, plus a very good brand uplift as well.”
With Neurons, Teads was able to analyze and optimize creative assets upfront, saving valuable time and resources. Studio Designer Mavis Chan (HK) took charge of building and designing the optimized ads, while Yu Jing Mak ran the Neurons analysis to surface insights that guided those design choices. Together, as part of the Teads Studio, they moved quickly to create optimized versions grounded in data rather than guesswork.
As Mavis explained: “During our initial insight-sharing session on Zoom, Mak from the Strategy Team walked me through the Neurons analysis. That was a huge help in solidifying the creative direction we wanted to pursue for this campaign. Once that direction was set, the design process became much more efficient, allowing us to deliver high-quality creatives quickly and seamlessly.”
With optimized ads, the campaign was surpassing expectations even before mid-flight changes.
High-above benchmark results include:
Even after launch, the team kept optimizing. With Lumen’s live attention data, they shifted more impressions into the formats performing best. Because Neurons had already set the creatives up for success, continuing mid-flight with the Lumin top performers pushed APM by almost 20%.
Chrystal also explained how Neurons results doesn’t just improve ads, but it also gives clients the confidence to invest again: “When clients and agencies select creatives with the best Neurons scores and see the results, it gives them more confidence to run with us again, and we often see an increase in spend in the next round.”
Neurons gave the team immediate feedback, cutting out lengthy testing rounds and letting the studio act on insights straight away.
“The original assets, a lot of information was repeated between the video and the display image,” shared Mak. “With Neurons, we were able to streamline the messaging for clarity. Using Neurons, we brought the tagline into focus, which in turn drove a much higher attention score and stronger performance.”
And when static assets were limited, the team leaned on Neurons to get more out of what they had. “We had quite limited static assets to work with,” shared Mak “So, we used Neurons to extract high-performing key frames from the video and repurposed them into swipe carousels.”
What could have been a constraint instead became an opportunity to design a new, high-performing format.
Asahi’s Hong Kong launch shows what happens when ad creatives are guided by attention data from the very start.
Want to see how Neurons can help your next campaign surpass benchmarks?
Book a demo with our team to see some results right away!
.png)
Asahi launched Dry Crystal in Hong Kong with dentsu X as its media agency and Teads running the campaign. Teads used Neurons’ predictive AI to pre-test and optimize creatives before going live. The result: stronger assets, faster workflows, and record-breaking attention metrics.
The high-above benchmark results include:
When Asahi launched its new Dry Crystal beer in Hong Kong, dentsu X (Asahi’s media agency) and Teads partnered to deliver a campaign that would stand out in a crowded market. For Teads, this campaign was also an opportunity to bring AI-driven attention predictions into the creative process early on.
Jonathan Chan (Head of Sales, Teads HK), Yu Jing Mak (Senior Creative Strategist), and Chrystal Ng (Insights Director, Teads APAC) walked us through how Neurons was used to end-to-end like pre-testing creatives, optimizing key visuals, and repurposing assets into new formats.
Traditionally, ad creatives were tested only after campaigns had launched. That approach was slow, expensive, and often too late to influence outcomes.
“We usually relied on post-campaign testing or A/B experiments to understand which creatives performed best,” shared Jonathan Chan, Head of Sales at Teads Hong Kong. “But those methods are time-consuming and costly. Without Neurons, we would have to create multiple versions, launch them, and then wait for results. With Neurons, the Studio team gets insights immediately. We saw strong attention outcomes thanks to the early insights, plus a very good brand uplift as well.”
With Neurons, Teads was able to analyze and optimize creative assets upfront, saving valuable time and resources. Studio Designer Mavis Chan (HK) took charge of building and designing the optimized ads, while Yu Jing Mak ran the Neurons analysis to surface insights that guided those design choices. Together, as part of the Teads Studio, they moved quickly to create optimized versions grounded in data rather than guesswork.
As Mavis explained: “During our initial insight-sharing session on Zoom, Mak from the Strategy Team walked me through the Neurons analysis. That was a huge help in solidifying the creative direction we wanted to pursue for this campaign. Once that direction was set, the design process became much more efficient, allowing us to deliver high-quality creatives quickly and seamlessly.”
With optimized ads, the campaign was surpassing expectations even before mid-flight changes.
High-above benchmark results include:
Even after launch, the team kept optimizing. With Lumen’s live attention data, they shifted more impressions into the formats performing best. Because Neurons had already set the creatives up for success, continuing mid-flight with the Lumin top performers pushed APM by almost 20%.
Chrystal also explained how Neurons results doesn’t just improve ads, but it also gives clients the confidence to invest again: “When clients and agencies select creatives with the best Neurons scores and see the results, it gives them more confidence to run with us again, and we often see an increase in spend in the next round.”
Neurons gave the team immediate feedback, cutting out lengthy testing rounds and letting the studio act on insights straight away.
“The original assets, a lot of information was repeated between the video and the display image,” shared Mak. “With Neurons, we were able to streamline the messaging for clarity. Using Neurons, we brought the tagline into focus, which in turn drove a much higher attention score and stronger performance.”
And when static assets were limited, the team leaned on Neurons to get more out of what they had. “We had quite limited static assets to work with,” shared Mak “So, we used Neurons to extract high-performing key frames from the video and repurposed them into swipe carousels.”
What could have been a constraint instead became an opportunity to design a new, high-performing format.
Asahi’s Hong Kong launch shows what happens when ad creatives are guided by attention data from the very start.
Want to see how Neurons can help your next campaign surpass benchmarks?
Book a demo with our team to see some results right away!
