The science behind Neurons
Scientific validity is at the heart of everything we do at Neurons.
Our methods and metrics are built on the latest approaches in cognitive neuroscience, machine learning, and psychology.
Our academic partners
We collaborate with top-tier universities.
High-quality neuroscience database
Our training database includes over 100,000 individual participants’ responses and encompasses over 100 billion data points of eye-tracking and brain-scanning data.
Read more about our database & quality assessment
Validated neuromethods & metrics
All methods and metrics we work with are valid, reliable, and scalable & based on scientifically published validation by ourselves and independent groups.
Read more about the full Neurons toolbox
+95% accurate AI model
Predict AI has been trained on real human responses to key customer touchpoints, such as social media, websites, e-commerce, packaging, store designs, and more.
Read more about our AI model
Implicit & unconscious responses
Human choice is driven by unconscious processes. We measure these implicit responses as they are far better predictors of choice than self-reported statements.
Read more about how we measure the unconscious brainOur solutions
95%+
Accuracy of
eye tracking AI tool
100B+
Data points of
brain responses
20+
Years of applied
neuroscience experience
Principles that drive Science at Neurons
Discover the key elements to advertising success with a proven blueprint developed with Stanford University.
Attention
Getting attention with your ad -
from enough people and for enough time.
- What do people see in an ad?
- What do they miss?
- Are viewers distracted or focused?
- How much time do they spend on the ad?
Eye-tracking measurements
Emotion
Triggering positive emotions with an ad that appeals to your viewers.
- What is the emotional intensity of the consumers’ experience?
- What do people feel when watching an ad?
Brain-derived and implicit score on engagement and memory
Cognition
Making sure that your ad and its components are understood.
- Are consumers processing the given information?
- Is the ad easy to understand?
Brain-derived and implicit score on comprehension and learning
Memory
Making a lasting impression with the ad and its message.
- Do consumers remember the ad after a certain time?
- Do consumers remember which brand the ad was for?
Memory tests after exposure
Principles that drive Science at Neurons
Transparency
Our methods and metrics are based on scientifically published data.
Realism
Our methods reflect natural behavior and actual consumer responses rather than lab environments
Validity
Our work is based on validated approaches in neuroscience, machine learning, and psychology.
Predictivity
Our methods and metrics are predictive of consumer choice and behavior at multiple markets and segments.
Ingenuity
Neurons challenges the status quo and turns new ideas into standardized products.
Reliability
Our methods are reliable in test-retest conditions and across conditions. Each method is well documented.
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