Scientific validity is at the heart of everything we do at Neurons.
Our methods and metrics are built on the latest approaches in cognitive neuroscience, machine learning, and psychology.
We collaborate with top-tier universities.
Our training database includes over 100,000 individual participants’ responses and encompasses over 100 billion data points of eye-tracking and brain-scanning data.Read more about our database & quality assessment
All methods and metrics we work with are valid, reliable, and scalable & based on scientifically published validation by ourselves and independent groups.Read more about the full Neurons toolbox
Predict AI has been trained on real human responses to key customer touchpoints, such as social media, websites, e-commerce, packaging, store designs, and more.Read more about our AI model
Human choice is driven by unconscious processes. We measure these implicit responses as they are far better predictors of choice than self-reported statements.Read more about how we measure the unconscious brain
Improve creative asset performance with attention prediction AI.
Measure customer emotions & uncover motivations to your content.
Reveal customer experiences with our bespoke research solution.
eye tracking AI tool
Data points of
Years of applied
Discover the key elements to advertising success with a proven blueprint developed with Stanford University.
Getting attention with your ad -
from enough people and for enough time.
Triggering positive emotions with an ad that appeals to your viewers.
Brain-derived and implicit score on engagement and memory
Making sure that your ad and its components are understood.
Brain-derived and implicit score on comprehension and learning
Making a lasting impression with the ad and its message.
Memory tests after exposure
Our methods and metrics are based on scientifically published data.
Our methods reflect natural behavior and actual consumer responses rather than lab environments
Our work is based on validated approaches in neuroscience, machine learning, and psychology.
Our methods and metrics are predictive of consumer choice and behavior at multiple markets and segments.
Neurons challenges the status quo and turns new ideas into standardized products.
Our methods are reliable in test-retest conditions and across conditions. Each method is well documented.