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Providing Actionable Business Recommendations With Predictive AI

Total Media and Behave, their behavioral consultancy, incorporated Predict into their technology toolbox to help their clients optimize their creatives. With Predict being fully online and offering instant metrics on user attention and cognition, they could move their studies along quicker, without having to break the bank.

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Travel Wisconsin needed to find an affordable but quick solution to evaluate its campaign's potential without wasted spending. They reached out for a Neurons Research study to secure high motivation, and, last but not least, outperform their biggest competitor, Pure Michigan.

Total Media and Behave, their behavioral consultancy, incorporated Predict into their technology toolbox to help their clients optimize their creatives. With Predict being fully online and offering instant metrics on user attention and cognition, they could move their studies along quicker, without having to break the bank.

Neurons Inc was commissioned by the Mobile Marketing Association (MMA) to work together with the Advertising Research Foundation (ARF) to better understand mobile ad responses the first few seconds. The results provided groundbreaking insight into the responses to mobile advertising and the need for a #1secondstrategy.

When done right, in-store signage can drive customers right to your desired area. Conversely, when signage is not optimized for attention, it can confuse customers. Here, we show how a simple analysis using eye-tracking allowed us to correct an unintentional negative effect in Lowe's stores.

Do ads work better if they are formed as a news story in a paper, or should it be more explicitly an ad? We tested the effect of native ads for Denmark's financial paper Børsen, and here share the main findings.

How do we respond to the potential of living in a new are of a town, or to the prospects shown for upcoming community buildings? In a study commissioned by Majid Al Futtaim in Dubai, Neurons demonstrated the power of neuroscience in understanding what people respond to as good living spaces.