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What is your 1-second digital ad strategy?

For a long time, the mobile marketing industry has used a benchmark that ads must be seen for around 3 seconds to make an impression. Neurons Inc was commissioned by the Mobile Marketing Association (MMA) to work together with the Advertising Research Foundation (ARF) to better understand mobile ad responses as they unfold in the first few seconds. The results provide groundbreaking new understandings of responses to mobile advertising and the need for a #1secondstrategy.

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Understanding the power of native ads

Do ads work better if they are formed as a news story in a paper, or should it be more explicitly an ad? We tested the effect of native ads for Denmark's financial paper Børsen, and here share the main findings.

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