See how Salling Group uses Neurons to cut customer acquisition costs and turn creative guesswork into data-backed decisions to create ads that actually work.
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November 19, 2024
How Salling Group Lowers Acquisition Costs and Boosts Ad Engagement
See how Salling Group uses Neurons to cut customer acquisition costs and turn creative guesswork into data-backed decisions to create ads that actually work.
September 24, 2024
Teads Improves Client KPIs with AI-Optimized Video & Uses Neurons AI to Secure Recurring Deals and Win New Businesses
“With Neurons AI, we get to talk big-picture strategy with clients, which really helps strengthen those relationships and grow the business," shared Simon Keller, Sales Director.
April 25, 2024
How Alka Increased CTR by 63% with AI-Powered Email Optimization
Alka Forsikring increased site traffic by optimizing CTA placement in its marketing emails with Neurons. The tool enabled Alka to predict user attention in marketing emails & increase email CTR by 63%.
April 25, 2024
How Delex Digital Cuts Cost Per Lead by 29% & Slashes Cost Per Acquisition by 46% for Agency Clients
Performance marketing agency Delex Digital uses Neurons to improve client-relevant KPIs, save budgets, and establish new collaborations.
January 10, 2024
How Tropicana Uses AI-Powered Insights for Effective Branding
Tropicana improved brand awareness campaigns and shopper engagement with Neurons AI. The tool helped with insights to optimize visual assets from product packaging through out-of-home to video ads.
November 29, 2023
How Tre Kronor Media Improved CTRs & Cut Ad Testing Costs with Neurons
Tre Kronor Media│a Making Science Company, uses Neurons AI to create impactful client campaigns quickly and cost-effectively, helping them stay ahead in the competitive advertising market.
November 16, 2023
How VDX.tv Validated The Effectiveness of Its Video Advertising Solution with Explore
Proving tangible outcomes for any advertising platform or technology is a key value prop. This is what the team at VDX.tv set out to do accurately and efficiently with Neurons Explore.
June 8, 2023
How CO-RO Optimized Ads & Branding to Win New Markets With Neurons AI
Neurons helped boost brand awareness by 20% for global retail company CO-RO through optimized packaging and ad creatives. See how their insights & marketing teams benefitted from rapid ad testing with Neurons.
January 13, 2023
How Monotype Used Neuroscience to Prove the Brand Impact of Type
Monotype's brand campaign leveraged neuroscientific findings to evoke audience participation, driving more engagement & dialogue than any other campaign before it.
December 1, 2022
Print Still Has a Place in the Future of Advertising
Why are print ads still effective? Leading Danish newspaper, Politiken, partnered with Neurons to regain trust in print advertising with the help of consumer neuroscience.
October 19, 2022
How NEOHUB increased fastPay’s click-through rates by 65% using predictive AI
NEOHUB, a subsidiary of DenizBank, Turkey's fifth-largest private bank, used Neurons to improve the UI and marketing content of one of their most essential technological investments, fastPay, Turkey’s first digital wallet. With Neurons, they achieved an increase in in-app conversion rates by 55% and an increase in in-app CTR’s by 65%.
October 18, 2022
Schibsted Boosts In-House Expertise & Gets a 29.5% Lift in CTR with Neurons
Using Neurons, Schibsted increased CTR by 29.5%, boosted in-house expertise, and empowered Sales Representatives to become better advertising consultants.
June 9, 2022
Outperforming Competition With More Memorable Summer Ads
Travel Wisconsin needed to find an affordable but quick solution to evaluate its campaign's potential without wasted spending. They reached out for a Neurons Research study to secure high motivation, and, last but not least, outperform their biggest competitor, Pure Michigan.
January 20, 2022
Providing Actionable Business Recommendations With Predictive AI
Total Media and Behave, their behavioral consultancy, incorporated Neurons into their technology toolbox to help their clients optimize their creatives. With Neurons being fully online and offering instant metrics on user attention and cognition, they could move their studies along quicker, without having to break the bank.
September 5, 2021
What is your 1-second digital ad strategy?
Neurons Inc was commissioned by the Mobile Marketing Association (MMA) to work together with the Advertising Research Foundation (ARF) to better understand mobile ad responses the first few seconds. The results provided groundbreaking insight into the responses to mobile advertising and the need for a #1secondstrategy.
September 5, 2021
How to ensure that in-store signage helps navigation
When done right, in-store signage can drive customers right to your desired area. Conversely, when signage is not optimized for attention, it can confuse customers. Here, we show how a simple analysis using eye-tracking allowed us to correct an unintentional negative effect in Lowe's stores.
September 5, 2021
Understanding the power of native ads
Do ads work better if they are formed as a news story in a paper, or should it be more explicitly an ad? We tested the effect of native ads for Denmark's financial paper Børsen, and here share the main findings.
September 5, 2021
Probing emotional responses to living spaces
How do we respond to the potential of living in a new are of a town, or to the prospects shown for upcoming community buildings? In a study commissioned by Majid Al Futtaim in Dubai, Neurons demonstrated the power of neuroscience in understanding what people respond to as good living spaces.
September 5, 2021
Boosting in-game advertising
Often, mobile game players can earn extra credits by watching a brief ad; but do they like or remember these ads? Are there ways to optimize this customer experience? Together with MediaBrix (now Receptiv, recently acquired by Verve), we explored some options and found ways to boost in-game ads.
September 5, 2021
How brands can create millennial passion
What are millennials passionate about? Together with the Swedish media brand SF Media (now Filmstaden Media), we used neuroscience to better understand passion in the brain; and machine learning to create a brain metric to predict passion, interest, and desire towards brands.
September 5, 2021
Four powers for advertising success
Together with Stanford University and Bonnier News, Neurons conducted one of the largest longitudinal neuromarketing studies. A major insight from the study was the linking between neuroscience-based measured and a theoretical model of ad effects. Here, we present some of the highlights of the study.
September 5, 2021
Testing concept responses for new strategic products
As part of IKEA's entrance to the energy market, they wanted to better understand how customer segments responded to different product types and how they could be communicated. By using consumer neuroscience to test concepts in two different markets, IKEA gained insights to boost their product offerings and descriptions.
September 5, 2021
The Beat of a Billion -- finding the right tune for a product launch
When Spotify were about to launch their solution to a billion potential customers in India, they wanted to do so with a splash. What better than finding a beat that everybody would jam and dance to? But finding the right tune. Neurons used neuroscience solutions to help Spotify identify the tune that the population would respond the most to.
September 5, 2021
How consumer neuroscience adds value to retail innovation
How do we choose products in a store? Do prior ad exposures have an effect on how we look for products and what we choose? Together with Lowe's Innovation Labs, Neurons has trailblazed how neuroscience can be used to understand customer responses in the store. In this study, we demonstrated how decisions are made in the store: in the blink of an eye.
September 5, 2021
Mobile delays are as stressful as watching a horror movie!
In this often-cited collection of studies, we worked with Ericsson and Vodafone to test the effects of streaming delays. What we found sent shockwaves through the digital media landscape. Who has not heard about that mobile delays are as negative as watching a horror movie?
September 5, 2021
Understanding Consumer Neuroscience
Did you know that 80 to 90 percent decisions taken by the consumers are on a subconscious level? These subconscious decisions subsequently help consumers create affinity with an advertisement and a brand leading to a purchase decision. But how does one understand these subconscious decisions that the consumer himself might not be able to explain as to why he took it? Enter — Consumer Neuroscience — application of neuroscience parameters to understand consumer behaviour.
September 5, 2021
The value of social interactions in VR
When Facebook acquired the VR solution Oculus, they were interested in understanding how people responded to social interaction in a virtual environment. We used consumer neuroscience solutions to show both that VR experiences were as engaging as in-person meetings.