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How Salling Group Lowers Acquisition Costs and Boosts Ad Engagement

See how Salling Group uses Neurons to cut customer acquisition costs and turn creative guesswork into data-backed decisions to create ads that actually work.

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See how Salling Group uses Neurons to cut customer acquisition costs and turn creative guesswork into data-backed decisions to create ads that actually work.

Agencies • Brand Building

“With Neurons AI, we get to talk big-picture strategy with clients, which really helps strengthen those relationships and grow the business," shared Simon Keller, Sales Director.

Performance Marketing

Alka Forsikring increased site traffic by optimizing CTA placement in its marketing emails with Neurons. The tool enabled Alka to predict user attention in marketing emails & increase email CTR by 63%.

Agencies • Performance Marketing

Performance marketing agency Delex Digital uses Neurons to improve client-relevant KPIs, save budgets, and establish new collaborations.

Brand Building • Consumer Insights

Tropicana improved brand awareness campaigns and shopper engagement with Neurons AI. The tool helped with insights to optimize visual assets from product packaging through out-of-home to video ads.

Agencies • Performance Marketing

Tre Kronor Media│a Making Science Company, uses Neurons AI to create impactful client campaigns quickly and cost-effectively, helping them stay ahead in the competitive advertising market.

Consumer Insights

Proving tangible outcomes for any advertising platform or technology is a key value prop. This is what the team at VDX.tv set out to do accurately and efficiently with Neurons Explore.

Brand Building • Consumer Insights

Neurons helped boost brand awareness by 20% for global retail company CO-RO through optimized packaging and ad creatives. See how their insights & marketing teams benefitted from rapid ad testing with Neurons.

Brand Building • Consumer Insights

Monotype's brand campaign leveraged neuroscientific findings to evoke audience participation, driving more engagement & dialogue than any other campaign before it.

Consumer Insights

Why are print ads still effective? Leading Danish newspaper, Politiken, partnered with Neurons to regain trust in print advertising with the help of consumer neuroscience.

Performance Marketing

NEOHUB, a subsidiary of DenizBank, Turkey's fifth-largest private bank, used Neurons to improve the UI and marketing content of one of their most essential technological investments, fastPay, Turkey’s first digital wallet. With Neurons, they achieved an increase in in-app conversion rates by 55% and an increase in in-app CTR’s by 65%.

Agencies • Performance Marketing

Using Neurons, Schibsted increased CTR by 29.5%, boosted in-house expertise, and empowered Sales Representatives to become better advertising consultants.

Consumer Insights

Travel Wisconsin needed to find an affordable but quick solution to evaluate its campaign's potential without wasted spending. They reached out for a Neurons Research study to secure high motivation, and, last but not least, outperform their biggest competitor, Pure Michigan.

Agencies • Performance Marketing

Total Media and Behave, their behavioral consultancy, incorporated Neurons into their technology toolbox to help their clients optimize their creatives. With Neurons being fully online and offering instant metrics on user attention and cognition, they could move their studies along quicker, without having to break the bank.

Consumer Insights • Performance Marketing

Neurons Inc was commissioned by the Mobile Marketing Association (MMA) to work together with the Advertising Research Foundation (ARF) to better understand mobile ad responses the first few seconds. The results provided groundbreaking insight into the responses to mobile advertising and the need for a #1secondstrategy.

Consumer Insights

When done right, in-store signage can drive customers right to your desired area. Conversely, when signage is not optimized for attention, it can confuse customers. Here, we show how a simple analysis using eye-tracking allowed us to correct an unintentional negative effect in Lowe's stores.

Brand Building • Consumer Insights

Do ads work better if they are formed as a news story in a paper, or should it be more explicitly an ad? We tested the effect of native ads for Denmark's financial paper Børsen, and here share the main findings.

Consumer Insights

How do we respond to the potential of living in a new are of a town, or to the prospects shown for upcoming community buildings? In a study commissioned by Majid Al Futtaim in Dubai, Neurons demonstrated the power of neuroscience in understanding what people respond to as good living spaces.

Consumer Insights

Often, mobile game players can earn extra credits by watching a brief ad; but do they like or remember these ads? Are there ways to optimize this customer experience? Together with MediaBrix (now Receptiv, recently acquired by Verve), we explored some options and found ways to boost in-game ads.

Brand Building • Consumer Insights

What are millennials passionate about? Together with the Swedish media brand SF Media (now Filmstaden Media), we used neuroscience to better understand passion in the brain; and machine learning to create a brain metric to predict passion, interest, and desire towards brands.

Consumer Insights

Together with Stanford University and Bonnier News, Neurons conducted one of the largest longitudinal neuromarketing studies. A major insight from the study was the linking between neuroscience-based measured and a theoretical model of ad effects. Here, we present some of the highlights of the study.

Consumer Insights

As part of IKEA's entrance to the energy market, they wanted to better understand how customer segments responded to different product types and how they could be communicated. By using consumer neuroscience to test concepts in two different markets, IKEA gained insights to boost their product offerings and descriptions.

Consumer Insights

When Spotify were about to launch their solution to a billion potential customers in India, they wanted to do so with a splash. What better than finding a beat that everybody would jam and dance to? But finding the right tune. Neurons used neuroscience solutions to help Spotify identify the tune that the population would respond the most to.

Consumer Insights

How do we choose products in a store? Do prior ad exposures have an effect on how we look for products and what we choose? Together with Lowe's Innovation Labs, Neurons has trailblazed how neuroscience can be used to understand customer responses in the store. In this study, we demonstrated how decisions are made in the store: in the blink of an eye.

Consumer Insights

In this often-cited collection of studies, we worked with Ericsson and Vodafone to test the effects of streaming delays. What we found sent shockwaves through the digital media landscape. Who has not heard about that mobile delays are as negative as watching a horror movie?

Consumer Insights

Did you know that 80 to 90 percent decisions taken by the consumers are on a subconscious level? These subconscious decisions subsequently help consumers create affinity with an advertisement and a brand leading to a purchase decision. But how does one understand these subconscious decisions that the consumer himself might not be able to explain as to why he took it? Enter — Consumer Neuroscience — application of neuroscience parameters to understand consumer behaviour.

Consumer Insights

When Facebook acquired the VR solution Oculus, they were interested in understanding how people responded to social interaction in a virtual environment. We used consumer neuroscience solutions to show both that VR experiences were as engaging as in-person meetings.

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