TTC’s global marketing & creative teams use Neurons to cut unnecessary revisions, speed up creative approvals, and align regional teams.
TTC’s global marketing & creative teams use Neurons to cut unnecessary revisions, speed up creative approvals, and align regional teams. Testing assets upfront gives them quick data on what works, helping them choose which versions to move forward with. The tool fits into their Figma workflow, making it easy for designers to adopt without changing how they work.
TTC is home to 18 travel brands including Trafalgar, Insight Vacations, and Contiki. Their marketing operations span across continents TTC Tour Brands Marketing Lab, with Irina Gorskaia (Head of Marketing) leading global campaigns teams from Zürich and Kate Russell (Senior Creative Lead) driving creative execution from London. Together, they manage a fast-moving creative pipeline with high stakeholder involvement.
Before Neurons, creative work at TTC often hit a wall: subjective feedback loops led to countless small revisions.
“There were so many versions,” Kate recalls. “Like: should we include a pin icon? Should we write ‘5-day tour’ or just the offer? You’d end up making two, three versions for hundreds of assets not knowing whether it’s going to make a difference.”
As a global team managing creative output across continents and markets, consistency, speed, and creative quality are critical. “We’re the global marketing team, but there are regional teams too with their own designers, execs... Managing expectations is a real challenge in this space,” shares Irina.
Irina brought in Neurons from day one in her role as Head of Marketing to add a layer of data to TTC's creative workflow. “I’m a very data-driven marketer,” she says. “I wanted our global team to feel empowered and be able to explain why something looks the way it does and with data to back it up.”
For day-to-day use, Kate explains, “We’ll run two or three versions of an asset through Neurons, look at the results like attention and engagement scores. And then we go with the strongest performer. It saves us quite a few loops and revisions.”
Neurons’ integration with Figma meant designers didn’t need to change how they worked. “That was huge for us,” Irina says. “It fits into the tools we already use.”
Since implementing Neurons, TTC’s creative process has become faster, more confident, and more aligned both internally and across regions.
Irina and Kate set up Neurons as a central hub for creative reviews across regions. Now each team has visibility into what was being worked on globally and helped keep everyone aligned on brand consistency.
Today, Neurons is integrated into TTC’s daily creative workflow, used by both global and regional teams. Here are a few ways they use it day-to-day:
The primary use is testing design options before stakeholder reviews. Designers run layouts through Neurons and include the AI score when presenting concepts. Instead of debating aesthetics, creative leads can now rely on attention, memory, and engagement metrics to guide feedback.
Neurons has become a critical tool in managing stakeholder expectations across a large global team. “It helps us say, ‘This is not just a personal choice, it's data-backed,’” Kate explains.
With creative work happening across different markets, consistency can be a challenge. Neurons gives regional teams access to global assets, helping teams across the globe stay aligned.
“Sometimes what happens is that we see designs that are quite different from what we create globally,” Kate explains. “Being able to share and compare work in Neurons has helped bring that closer together.”
TTC Tour Brands Global Marketing Lab now runs smoother with faster decisions, fewer revisions, and stronger alignment across teams.
Now it’s your turn. See how Neurons AI can help your marketing and creative teams move faster, stay aligned, and deliver with confidence.
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TTC’s global marketing & creative teams use Neurons to cut unnecessary revisions, speed up creative approvals, and align regional teams. Testing assets upfront gives them quick data on what works, helping them choose which versions to move forward with. The tool fits into their Figma workflow, making it easy for designers to adopt without changing how they work.
TTC is home to 18 travel brands including Trafalgar, Insight Vacations, and Contiki. Their marketing operations span across continents TTC Tour Brands Marketing Lab, with Irina Gorskaia (Head of Marketing) leading global campaigns teams from Zürich and Kate Russell (Senior Creative Lead) driving creative execution from London. Together, they manage a fast-moving creative pipeline with high stakeholder involvement.
Before Neurons, creative work at TTC often hit a wall: subjective feedback loops led to countless small revisions.
“There were so many versions,” Kate recalls. “Like: should we include a pin icon? Should we write ‘5-day tour’ or just the offer? You’d end up making two, three versions for hundreds of assets not knowing whether it’s going to make a difference.”
As a global team managing creative output across continents and markets, consistency, speed, and creative quality are critical. “We’re the global marketing team, but there are regional teams too with their own designers, execs... Managing expectations is a real challenge in this space,” shares Irina.
Irina brought in Neurons from day one in her role as Head of Marketing to add a layer of data to TTC's creative workflow. “I’m a very data-driven marketer,” she says. “I wanted our global team to feel empowered and be able to explain why something looks the way it does and with data to back it up.”
For day-to-day use, Kate explains, “We’ll run two or three versions of an asset through Neurons, look at the results like attention and engagement scores. And then we go with the strongest performer. It saves us quite a few loops and revisions.”
Neurons’ integration with Figma meant designers didn’t need to change how they worked. “That was huge for us,” Irina says. “It fits into the tools we already use.”
Since implementing Neurons, TTC’s creative process has become faster, more confident, and more aligned both internally and across regions.
Irina and Kate set up Neurons as a central hub for creative reviews across regions. Now each team has visibility into what was being worked on globally and helped keep everyone aligned on brand consistency.
Today, Neurons is integrated into TTC’s daily creative workflow, used by both global and regional teams. Here are a few ways they use it day-to-day:
The primary use is testing design options before stakeholder reviews. Designers run layouts through Neurons and include the AI score when presenting concepts. Instead of debating aesthetics, creative leads can now rely on attention, memory, and engagement metrics to guide feedback.
Neurons has become a critical tool in managing stakeholder expectations across a large global team. “It helps us say, ‘This is not just a personal choice, it's data-backed,’” Kate explains.
With creative work happening across different markets, consistency can be a challenge. Neurons gives regional teams access to global assets, helping teams across the globe stay aligned.
“Sometimes what happens is that we see designs that are quite different from what we create globally,” Kate explains. “Being able to share and compare work in Neurons has helped bring that closer together.”
TTC Tour Brands Global Marketing Lab now runs smoother with faster decisions, fewer revisions, and stronger alignment across teams.
Now it’s your turn. See how Neurons AI can help your marketing and creative teams move faster, stay aligned, and deliver with confidence.
