We’ve launched something big!
Say hello to the Neurons Impact Score (NIS): a single, science-backed score that tells you how effective your ad creative is before it goes live. So you can decide faster whether to launch, optimize, or redesign.
But that’s not all.
You’re also getting new views to explore what’s really relevant for you (from top-level to a deep dive into metrics), a guided setup flow to help you get more accurate results, and a bunch of improvements.
Here’s what’s new:
- Neurons Impact Score: One score to measure effectiveness
- New Views: For quick overviews and digging into details
- Guided Flow: To set up creatives for better results
… and much more!
The Neurons Impact Score
This is your new creative compass.
The Neurons Impact Score distills all the heavy neuroscience analysis (like attention, engagement, cognition, memory, and more) into one simple number, from 1 to 10. It is powered by 20+ years of neuroscience expertise and real-world benchmark data.
You’ll see:
- A 1–10 score with a recommendation: launch, optimize, or iterate
- What’s exactly working, and what’s not, across prioritized metrics
- Simple, traffic light scores, so you can act quickly and confidently
How it works:
- NIS pulls from key metrics based on your campaign goal (brand vs. conversion)
- Each metric is benchmarked against industry standards for all metrics
- The final score is color-coded for clarity:
- 7-10: Ready to launch
- 3.5-6.9: Needs optimization (we’ve got you covered with AI recommendations)
- Below 3.5: Needs more iteration
Plus, it doesn’t just stop at the score. You’ll get a recommendation on what to do next: iterate, optimize, or go live.
New Views: From Overview to In-depth Metrics
We’ve redesigned how you explore your results, so you can zoom in or out depending on what you need.
- Overview Page: Your creative’s NIS, short summary, and next-step suggestion, all in one page.
- Optimize Page: Your AI-powered recommendations, laid out with more clarity and room to explore.
- Metrics View: Prioritized metrics based on your goal, benchmarked, and scored from 1–10.
- AOIs (Areas of Interest): Clear visualization of what’s grabbing attention and where people are looking (or not).
It’s all designed to give you direction at a glance and laid out in a cleaner, more intuitive interface so you can switch from overview to deep-dive without losing context.
Guided Flow for Better Analysis
Before analysis even begins, we help you get the data right. Setting up your analysis is now smoother, and smarter, and anyone can do it.
Our new Guided Setup Flow helps you define your creative goal, pick the right format, and label the most important areas (like product, CTA, headline, and more).
This makes the Neurons Impact Score even more accurate.
Plus: A Whole Lot More
Here’s the full list of what’s launching today:
- Neurons Impact Score (NIS): A single 1–10 score that shows how effective your creative is, so you can decide whether to launch, optimize, or redesign.
- Next-Step Recommendations: Automatically tells you whether to launch, optimize, or iterate based on your score and performance.
- Overview Page: A high-level view showing your NIS, prioritized insights, and our recommendation for what to do next.
- Guided Setup Flow: A step-by-step guide to help you label key areas and define your creative goal before running an analysis.
- Optimize View: A dedicated space for AI-powered creative recommendations, now easier to read and act on.
- Simplified Metrics View: Key metrics scored from 1-10, color-coded, and benchmarked against industry standards.
- Prioritized Metrics: Automatically chosen based on your goal (brand vs. conversion) and creative type (image or video).
- Prioritized AOIs (Areas of Interest): Highlights the most important parts of your creative (like logos, CTAs, headlines, and more) and tracks how they perform.
- Updated Visual Design: A refreshed interface that makes everything more intuitive, cleaner, and easier to navigate.
Get Started with Neurons
This update brings you one clear score, guided setup, and smarter insights to help you act faster and launch better creatives.
And it’s all live now.
.png)
