We’ve made quite a distinct change to our Product names on the website. Instead of NeuroVision, NeuroOnline, and NeuroLabs, allow us to introduce: Predict, Explore, and Research!
Is there an optimal placement for banner ads on websites? So how exactly do companies choose where to display their banner ads? Does the placement of the banner affect its attention?
Almost 50% of ads were placing logos in the "corner of death." This area is where nobody pays attention. We'll use Predict to ensure that your own brand does not fall prey to this problem area.
What makes you choose one Netflix content over another? Chances are, there are subconscious processes guiding your decisions.
Advertising has a single focus: to be seen on the screen. So how do different sport types fare under closer inspection? Here, we have a look at three types of sports ads.
The core assumption of the attention economy is that human attention should be treated as a scarce commodity. To win in this attention economy, here are three tips.
After adding thousands of new eye-tracking images, the latest NeuroVision model is now up. This model improvement leads to a substantial gain in attention prediction accuracy.
In all customer touchpoints, attention is an absolute key! But while we might think of attention as a single thing, studies suggest that there are at least four types of attention.