Is there an optimal placement for banner ads on websites? So how exactly do companies choose where to display their banner ads? Does the placement of the banner affect its attention?
Almost 50% of ads were placing logos in the "corner of death." This area is where nobody pays attention. We'll use NeuroVision to ensure that your own brand does not fall prey to this problem area.
What makes you choose one Netflix content over another? Chances are, there are subconscious processes guiding your decisions.
Advertising has a single focus: to be seen on the screen. So how do different sport types fare under closer inspection? Here, we have a look at three types of sports ads.
Customer insights and data analytics need better models of consumer choice. Here, neuroscience provides the solution!
The speed of responses is a tell-tale signal of unconscious preference. Even the brain's wiring can explain why this is the case.
How do brands work on the brain? As our understanding of the brain advances, our understanding of branding also improves dramatically. Here's an adjusted excerpt from Dr. Ramsøy's forthcoming book.
This is how NeuroVision is used to predict which color works best for your product and how you can outshine your competitors on the shelves with over 90% accuracy.