Neurons customers often come to us to predict ad impact or to validate creative choices. But once they start using Neurons in their workflow, something bigger happens.
The value goes far beyond pure predictions and optimized creative assets.
To understand this more clearly, we surveyed 87 enterprise customers across advertisers and agencies (like Prada, Nestlé, Kantar, Teads, Coop, WPP, Dentsu, Mars, Chanel) to learn:
- why they use Neurons,
- what changes in their day-to-day work,
- and what outcomes they see after creative decisions become data-driven.
This is what they told us.
Confidence: replacing gut feel with solid decisions
Creative decisions are rarely short on opinions, but often short on certainty.
Without a shared reference point, teams often end up in endless loops of feedback, second-guessing, and late-stage changes. Confidence erodes, even when the creative work itself is strong.
That’s why confidence emerged as one of the strongest signals in the survey.
95% of Neurons customers say Neurons AI is making them more confident in their campaigns.
When predicting how real people are likely to respond to an ad, teams gain a neutral, objective foundation for decision-making. Creative discussions shift away from opinion and toward impact, making it easier to commit, align, and move forward.
Speed: delivering work and approvals faster
Speed is a constant pressure point for both brands and agencies.
Approvals take too long. Feedback cycles multiply. Projects slow down. And not because teams aren’t capable, but because decisions are harder to justify.
According to the survey:
73% of Neurons customers say they deliver creative work and client projects or approvals faster.
Predictive insights remove much of the ambiguity that slows teams down. Instead of debating what might work, teams can quickly see which options are likely to perform better, and why.
That clarity shortens review cycles, accelerates approvals, and helps teams move from idea to launch with far less friction.
Quality: raising the standard of creative output
Speed alone isn’t useful if quality suffers.
What customers consistently report is that Neurons doesn’t just help them move faster, it helps them do better work.
95% of Neurons customers say Neurons AI improves the quality of their work.
Quality improves because feedback becomes specific and actionable.
Teams can see where attention drops, what distracts viewers, and which elements strengthen impact, before production or media spend.
Rather than relying on post-launch fixes, teams improve creative upfront, raising the baseline of every campaign they launch.
Impact: better-performing campaigns for agencies
Generative AI has made it easier than ever to produce creative assets.
But producing more creative doesn’t automatically mean producing better creative.
Many teams told us the real challenge isn’t volume, it’s knowing which ideas are worth backing and how to improve them before launch.
While confidence, speed, and quality matter internally, performance after launch is what determines trust and long-term partnerships.
That’s why this result stands out:
79% of agency customers say client ads perform better after launch.
Predictive creative intelligence helps agencies select stronger concepts earlier, refine executions with evidence, and justify decisions with confidence.
The result is not just smoother workflows, but campaigns that are more likely to succeed once they’re live.
As one agency leader in the report notes, the effectiveness gains are visible beyond internal metrics, including Brand Lift studies.
What Neurons brings to Insights & Research Teams
Insights and research teams sit at the center of creative decision-making, but they’re often brought in late, asked to validate work that’s already emotionally or politically loaded.
The challenge is bringing those insights when teams are time-crunched, plus getting those insights acted on, and trusted, fast enough to matter.
That’s exactly where Neurons changes the dynamic.
According to the survey:
- 100% of insights & research teams say they feel more confident in campaign success
- 97% say Neurons leads to higher-quality advertising
- 83% say it enables faster approvals and delivery
Neurons allows insights teams to move from retrospective evaluation to front-loaded guidance. Instead of explaining why something might not work after launch, they can show what to improve before production or media spend.
That shift does two things:
- It strengthens the role of insights as a strategic partner, not a validator.
- It removes friction between research, creative, and marketing teams by grounding discussions in predicted human response—not opinion.
For insights teams, Neurons becomes a way to operationalize foresight, speed up alignment, and ensure their expertise directly shapes higher-quality creative outcomes.
What Neurons delivers for Agencies
Agencies live and die by two things: client satisfaction and campaign results.
But both are under constant pressure, tight timelines, subjective feedback, and the need to justify creative decisions before anything goes live.
The survey highlights how predictive creative intelligence supports agencies across that entire lifecycle:
- 73% of agencies say Neurons helps them get faster client approvals and delivery
- 79% say client ads perform better after launch
- 96% say Neurons increases confidence in campaign success
By bringing predicted performance into early creative discussions, agencies can reduce subjective back-and-forth and anchor decisions in evidence clients understand.
That has a compounding effect:
- Faster approvals mean tighter timelines and smoother delivery
- Clearer justification builds trust with clients
- Better-performing ads reinforce the agency’s strategic value
Rather than defending creative choices after the fact, agencies using Neurons can lead with confidence, showing clients not just what looks good—but what’s likely to work.
Why brands optimize their ads pre-market with Neurons
Teams may start using Neurons to test ads. But what they gain is much bigger:
- Confidence to commit to creative decisions
- Speed to move work and approvals forward
- Quality that raises the bar across campaigns
- Impact that shows up in real-world performance
Methodology
Survey conducted in November 2025 among 87 active Neurons customers, including advertisers and agencies. Responses of “not sure” were excluded unless otherwise stated. Results are reported at total sample level, with selected splits between advertisers and agencies.
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