This year, you’ve tested, iterated, and kept pushing creative boundaries.

Behind the scenes, we’ve been building tools to match your pace.

It’s been a big year for Neurons, too.

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We’ve rolled out a bunch of powerful updates to help you move from ideas to confident decisions faster with sharper insights, smoother workflows, and stronger data protection.

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Here’s a quick look at what’s new and how it all came together.

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Smarter Insights

Neurons Impact Score

We’ve channelled our research efforts into creating a single, science-backed 1-10 score. The Neurons Impact Score predicts how a creative will perform before you spend a cent on advertising.

Use it to prioritize top-performing creatives, shorten testing cycles, and launch campaigns with confidence instead of pure guesswork.

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New Recommendations Engine & Auto-Detected Objectives

The upgraded recommendation engine now interprets your campaign objectives automatically, whether you’re optimizing for conversions or branding. It tailors recommendations to those goals, suggesting tweaks to help you match your creatives to their true purpose.

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Brand Kit

We launched on-brand recommendations this year. Now, you can just upload your Brand Kit including logos, colors, and fonts to the platform, so Neurons AI can recognize and score brand elements on each creative.

With Brand Kit, you’ll know if an ad works towards your branding goals, and whether it fits your guidelines or needs a redo.

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New Metrics: Engagement & Memory

Our Product Team doubled down on what makes Neurons AI unique: its core metrics. From R&D through development, we’ve shipped two groundbreaking scores: Engagement and Memory. Engagement measures how engaging your creative is, while Memory predicts how well your ad will be remembered after a short exposure. Together they give you a clear picture of immediate impact and lasting brand lift.

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Improved Image AOI Detection

More accurate Areas-of-Interest mapping plays a crucial role in getting top-level insights for you. With improved image AOI detection, you can refine layout, copy placement, and key elements to guide the viewer’s eye and increase engagement.

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Easier Workflows & Better Collaboration

We’ve worked on making sure everything’s in its right place, so you only see what matters to what you’re working on. We refined views, workflows, and support tools to keep your workspace clean, connected, and focused at every step.

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Clear Overview at a Glance

Your new creative compass, the Overview Page gives you the full picture at a glance: your creative’s Neurons Impact Score, key highlights, and our next-step recommendation: whether to launch, optimize, or iterate. You can instantly see what’s working, what’s not, and where to focus your next steps.

From here, you can easily jump to the detailed views like Optimize, Metrics, or AOIs for deeper analysis. All in one clean, intuitive layout.

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Moving All Recommendations into One Space

The new Optimize Page is where Neurons AI turns insights into action, showing clear, AI-generated recommendations on how to improve your ad’s performance. Each suggestion is prioritized by impact and tied directly to your campaign goal, whether you’re focusing on conversion or branding. It’s all laid out simply, so you can act fast without digging through data.

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Easy Bulk Testing & Smarter Compare View

We’ve just added two powerful updates to make creative testing faster, and easier to scale: whether you’re pre-testing multiple assets at once or comparing their results side by side.

Now you can select multiple images or videos (even entire folders) and apply one objective to all of them in a single go. You can also draw or copy AOIs across assets and compare them all right after. You can sort by NIS, name, or any metric, and even re-run predictions directly from the page.

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Guided Flow for Better Analysis

Before analysis even begins, Neurons now helps you get the setup right. The new Guided Flow walks you through defining your creative goals, choosing the right format, and labeling key areas like product, headline, and CTA. This step is key in getting more accurate results and helps anyone on your team set up an analysis with ease.

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Folder Revamp

A redesigned folder system makes it effortless to structure projects the way your team works. Find assets in seconds, keep multi-market campaigns tidy, and cut down on version confusion.

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AI Help Center

We’ve launched the Neurons AI Help Center, so you get quick, AI-powered help for everyday questions. We’ve also shipped custom reports which make sharing insights with stakeholders or clients much easier.

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Enterprise-Grade Security with SSO & MFA

Single Sign-On (SSO)

No more digging through your notes to figure out your Neurons password. SSO is now available for all Neurons customers. If your team is managing account access through an identity provider (like Google Workspace or Microsoft), you can now bring that same one-password simplicity to Neurons.

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Multi-Factor Authentication (MFA)

Our new system replaced email codes with secure, app-generated passcodes. Users enjoy fast, reliable sign-ins while companies gain an extra layer of defense against unauthorized access.

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…and What’s Next?

Each of these updates was built to make creative testing smoother and smarter. From setup to insights, we keep improving how everything fits together, so your work flows naturally and delivers stronger results.

And we’re fully focused on the next round of improvements that push creative testing even further. In the meantime: explore all the new features in the platform.

Thanks for being part of the Neurons community. Here’s to even more creative breakthroughs ahead!

Have questions? Just drop an email here. We’re here to help!

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