Advertising success hinges on four elements: attention, emotion, cognition, and memory. These are the cornerstones of successful branding and behavioral change.
But how do you evoke these powerful responses with your digital content?
Ad campaigns shouldn't be a guessing game.
Productivity grows as you get to focus more on what you love instead of doing time-draining tasks.
So we did the heavy lifting for you. First, our team of neuroscience and AI experts trawled through attention data and pored over unconscious human responses. Then we distilled their groundbreaking findings into this actionable guide so you can save hours of guesswork and create more effective ads.
We detail proven hacks from our research that analyzed 100 digital ads using our attention prediction AI, Predict, and gathered unconscious and stated responses of 4,000 customers with our panel test tool, Explore.
- Tips to squeeze the most out of your SoMe campaigns
- How the tiniest tweaks can elevate your brand and set it apart in any industry
- How to boost ad engagement & spark emotions in seconds, using Predict AI
But we don't just settle for best practices. This guide to Digital Ad Success also gives you a blueprint to bulletproof your ad campaigns with tips based on neuroscience.
Let's get to it.