At Hansa Borg & Solera, the Consumer and Market Insights team plays a key role within the broader Marketing team, helping guide creative decisions across a wide beverage portfolio.
When decisions need to happen quickly, early insights make all the difference.
At Hansa Borg & Solera, the Consumer and Market Insights team plays a key role within the broader Marketing team, helping guide creative decisions across a wide beverage portfolio.
By using Neurons early in their process, they’re able to align faster, give sharper feedback, and make confident, insight-led decisions, before involving agencies or investing in larger studies.
Hansa Borg & Solera is one of Norway’s leading beverage companies, producing and distributing beer, wine, spirits, and non-alcoholic drinks across retail and hospitality.
The Consumer and Market Insights team plays a critical role in helping the business make smarter, faster decisions about what gets launched, and how it shows up in front of consumers.
“We’re responsible for gathering and analyzing consumer insights across categories like alcoholic beverages, energy drinks, water, tea, and snacks,” says Hannah Bernstein, Consumer & Market Insights Project Leader. “As part of the Marketing Team, we collaborate closely with brand managers, innovation, and design teams on everything from product testing to packaging and concept evaluations, always with a goal of making insight-based decisions.”
With a fast-moving portfolio and growing demand for data-backed decisions, the team turned to Neurons to bring AI into their early-stage creative workflow.
“Typically, we use it to get an early read on new or existing packaging designs, looking at visibility, attention, and how we compare to competitors,” Hannah explains. “This allows us to benchmark designs and see how well they perform in a shelf context.”
The team is using Neurons to test designs for attention, optimal logo placement, and more.
“We now test existing designs to understand their strengths and weaknesses: are they drawing attention, is the logo prominent enough, do key elements stand out?”
Using Neurons from the start helps set the whole organization up for faster, insight-driven decisions.
“The design team typically runs first drafts from agencies through Neurons before gathering internal feedback,” she says. “These insights help shape more precise briefs and support internal alignment before moving forward.”
And speed matters.
“What stands out is how intuitive and fast the platform is. You don’t need to be a data scientist to use it, upload a design, and within minutes, you get a clear visual breakdown and actionable insights.”
For Hannah, the value of Neurons lies in how it fits into fast-paced creative and marketing environments, helping teams move with more clarity from the start. She describes Neurons as: “A user-friendly AI tool that helps you test and optimize design concepts fast, great for early validation.”
And who’s it for?
“I’d recommend Neurons to marketing and insight teams, designers, brand managers, and innovation leads, anyone involved in creating and evaluating visual assets,” Hannah adds.
“It’s especially valuable for companies working in fast-moving consumer goods, where packaging plays a huge role in attracting attention and driving purchase decisions.”
Now it’s your turn!
See how Neurons can help your team test ideas, align faster, and launch with confidence.
Book a demo with our team today.
.png)
When decisions need to happen quickly, early insights make all the difference.
At Hansa Borg & Solera, the Consumer and Market Insights team plays a key role within the broader Marketing team, helping guide creative decisions across a wide beverage portfolio.
By using Neurons early in their process, they’re able to align faster, give sharper feedback, and make confident, insight-led decisions, before involving agencies or investing in larger studies.
Hansa Borg & Solera is one of Norway’s leading beverage companies, producing and distributing beer, wine, spirits, and non-alcoholic drinks across retail and hospitality.
The Consumer and Market Insights team plays a critical role in helping the business make smarter, faster decisions about what gets launched, and how it shows up in front of consumers.
“We’re responsible for gathering and analyzing consumer insights across categories like alcoholic beverages, energy drinks, water, tea, and snacks,” says Hannah Bernstein, Consumer & Market Insights Project Leader. “As part of the Marketing Team, we collaborate closely with brand managers, innovation, and design teams on everything from product testing to packaging and concept evaluations, always with a goal of making insight-based decisions.”
With a fast-moving portfolio and growing demand for data-backed decisions, the team turned to Neurons to bring AI into their early-stage creative workflow.
“Typically, we use it to get an early read on new or existing packaging designs, looking at visibility, attention, and how we compare to competitors,” Hannah explains. “This allows us to benchmark designs and see how well they perform in a shelf context.”
The team is using Neurons to test designs for attention, optimal logo placement, and more.
“We now test existing designs to understand their strengths and weaknesses: are they drawing attention, is the logo prominent enough, do key elements stand out?”
Using Neurons from the start helps set the whole organization up for faster, insight-driven decisions.
“The design team typically runs first drafts from agencies through Neurons before gathering internal feedback,” she says. “These insights help shape more precise briefs and support internal alignment before moving forward.”
And speed matters.
“What stands out is how intuitive and fast the platform is. You don’t need to be a data scientist to use it, upload a design, and within minutes, you get a clear visual breakdown and actionable insights.”
For Hannah, the value of Neurons lies in how it fits into fast-paced creative and marketing environments, helping teams move with more clarity from the start. She describes Neurons as: “A user-friendly AI tool that helps you test and optimize design concepts fast, great for early validation.”
And who’s it for?
“I’d recommend Neurons to marketing and insight teams, designers, brand managers, and innovation leads, anyone involved in creating and evaluating visual assets,” Hannah adds.
“It’s especially valuable for companies working in fast-moving consumer goods, where packaging plays a huge role in attracting attention and driving purchase decisions.”
Now it’s your turn!
See how Neurons can help your team test ideas, align faster, and launch with confidence.
Book a demo with our team today.
