Tropicana improved brand awareness campaigns and shopper engagement with Predict AI. The tool helped with insights to optimize visual assets from product packaging through out-of-home to video ads.
"Predict gives us a holistic view of how ads and visuals will perform on the market."
Tropicana, a major fruit-based beverage company, uses Predict AI to improve brand awareness campaigns and shopper engagement. The team used Predict to elevate their media strategy and optimized visual assets from product packaging through out-of-home to video ads.
With brands like Tropicana and Naked under its umbrella, Tropicana Brands Group has made significant strides in the UK market. Consumer Insights Lead, Binanti Cuzner, focuses on developing strong brand identities and packaging that resonates with consumers.
Tropicana has renewed its strategy to enhance its market presence and engage consumers more effectively through impactful visual content.
Tropicana wanted to develop assets for brand campaigns that strengthened its position as the industry leader and broke away from generic category messaging.
As Binanti Cuzner, Consumer Insights Lead at Tropicana UK notes, "One of the challenges when developing exciting new products and campaigns is making sure it's engaging visually and stands out."
“At the same time, we want to use our advertising budget effectively while creating visuals that drive engagement.”
Tropicana used Predict AI to test different design layouts before going live with campaigns. The tool allowed the team to check for visual salience, engagement, and brand impact while developing brand assets.
As Binanti explains, "Predict is really valuable for us to check all our different brand collaterals, from video ads to shopper marketing."
Binanti chose Predict over other creative testing tools for its advanced neuroscience-based insights and ease of use. “It gives us a holistic view of how ads and visuals will perform on the market,” summarizes Binanti.
The use of Predict AI led to significant improvements in Tropicana's advertising and media strategies:
The 'Naked' OOH bus campaign's brand awareness and engagement levels were so impressive that London Transport extended the campaign.
"Predict gave us early pointers on how we could further optimize our creatives for greater brand awareness before sending the creatives for print," highlights Binanti.
Predict is widely used across teams. brand managers, marketers, and data analysts use it independently.
The AI tool also helps keep cross-team projects on track by reducing friction in internal communications and often eliminating the need for external testing. “We don't need to rely solely on our own intuition anymore,” shares Binanti.
“Predict AI's findings consistently matched consumer feedback, validating its effectiveness,” shared Binanti. Tropicana used Predict for every campaign asset, including:
“It's great for time-saving while providing unique and accurate insights for our media campaigns,” explains Binanti.
Tropicana uses Predict AI in many ways:
See how Predict can help your team optimize branding and ad performance. Book a Predict demo today!
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Tropicana, a major fruit-based beverage company, uses Predict AI to improve brand awareness campaigns and shopper engagement. The team used Predict to elevate their media strategy and optimized visual assets from product packaging through out-of-home to video ads.
With brands like Tropicana and Naked under its umbrella, Tropicana Brands Group has made significant strides in the UK market. Consumer Insights Lead, Binanti Cuzner, focuses on developing strong brand identities and packaging that resonates with consumers.
Tropicana has renewed its strategy to enhance its market presence and engage consumers more effectively through impactful visual content.
Tropicana wanted to develop assets for brand campaigns that strengthened its position as the industry leader and broke away from generic category messaging.
As Binanti Cuzner, Consumer Insights Lead at Tropicana UK notes, "One of the challenges when developing exciting new products and campaigns is making sure it's engaging visually and stands out."
“At the same time, we want to use our advertising budget effectively while creating visuals that drive engagement.”
Tropicana used Predict AI to test different design layouts before going live with campaigns. The tool allowed the team to check for visual salience, engagement, and brand impact while developing brand assets.
As Binanti explains, "Predict is really valuable for us to check all our different brand collaterals, from video ads to shopper marketing."
Binanti chose Predict over other creative testing tools for its advanced neuroscience-based insights and ease of use. “It gives us a holistic view of how ads and visuals will perform on the market,” summarizes Binanti.
The use of Predict AI led to significant improvements in Tropicana's advertising and media strategies:
The 'Naked' OOH bus campaign's brand awareness and engagement levels were so impressive that London Transport extended the campaign.
"Predict gave us early pointers on how we could further optimize our creatives for greater brand awareness before sending the creatives for print," highlights Binanti.
Predict is widely used across teams. brand managers, marketers, and data analysts use it independently.
The AI tool also helps keep cross-team projects on track by reducing friction in internal communications and often eliminating the need for external testing. “We don't need to rely solely on our own intuition anymore,” shares Binanti.
“Predict AI's findings consistently matched consumer feedback, validating its effectiveness,” shared Binanti. Tropicana used Predict for every campaign asset, including:
“It's great for time-saving while providing unique and accurate insights for our media campaigns,” explains Binanti.
Tropicana uses Predict AI in many ways:
See how Predict can help your team optimize branding and ad performance. Book a Predict demo today!
