Customer story

How CO-RO Optimized Ads & Branding to Win New Markets With Predict AI

Predict helped boost brand awareness by 20% for global retail company CO-RO through optimized packaging and ad creatives. See how their insights & marketing teams benefitted from rapid ad testing with Predict.

Headquarters
Denmark
Company size
Industry
Retail
Headquarters
Denmark
Company size
Industry
Retail
Headquarters
Denmark
Company size
Industry
Retail
Headquarters
Denmark
Company size
Industry
Retail
Headquarters
Denmark
Company size
Industry
Retail
Headquarters
Denmark
Company size
Industry
Retail
Headquarters
Denmark
Company size
Industry
Retail

"Predict is a strong example of what AI can do at its best. It always comes down to that extra 1% that you need to add, and that's what we can achieve with a tool like Predict."

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CO-RO, a global food and beverage company, used Predict AI to gain advanced creative insights and sharpen their marketing strategies. The attention AI tool improved brand awareness on critical markets, streamlined internal processes and provided CO-RO a competitive edge in the fierce FMCG market.

The Client: CO-RO

CO-RO is a leading multinational company and manufacturer of Sun Lolly, Suntop, Suncola, and Sunquick. Known for its innovative spirit and entrepreneurial mindset, CO-RO is deeply committed to understanding its consumers and delivering products that refresh and delight customers.

As the Director of Consumer Centric Innovation, Jesper Kvisgaard said, "From the beginning, the company was founded by finding solutions for needs and understanding how consumers would like their products to be." CO-RO is based in Denmark and their products are sold in over 80 markets, predominantly in Asia and the Middle East.

The Challenge: Winning New Markets Effectively

In the fast-paced FMCG sector, finding a competitive edge is both crucial and challenging. As Jesper put it, "We operate in an intensely competitive landscape—it's always quite fierce." CO-RO was seeking a tool that could elevate their marketing strategies, make their visuals more noticeable, and efficiently convey their message in seconds.

The Solution: Rapid Performance Predictions with AI

CO-RO has been using traditional eye-tracking for years to test packaging and ads for making data-driven decisions, but the team often faced challenges such as geographic constraints, limited iterations, and high costs. They moved on to test multiple tools to overcome these issues and found the high precision and reliability they were seeking in Predict AI.

"We found the accuracy of 95% on predicting the attention performance of our visuals quite remarkable," Jesper recalled about their initial experience with Predict AI.

20% Boost in Brand Awareness with Predict

Predict helped CO-RO gain a winning edge in their marketing campaigns, especially when entering new markets and launching new products. CO-RO used the tool to optimize communications from product packaging to major video campaigns. Predict enhanced efficiency, enabled unlimited design iterations, and reduced costs significantly.

"Through the strategic use of Predict in our Egyptian market entry and campaign, we were able to increase our brand awareness by more than 20%. It has been a testament to the effectiveness of Predict in optimizing our communication."

Zenia Juul
, Regional Marketing Director

When venturing into a new market in Egypt, CO-RO chose Predict to fine-tune their messaging, especially in designing key visuals and producing compelling videos for their major campaign. As Zenia Juul, Regional Marketing Director summarized, not only did the tool help in effectively communicating their crucial tagline, but it also boosted brand awareness in the market.

High-Quality Insights in Seconds

Jesper’s and Zenia’s teams were impressed by the borderless potential of Predict, which allowed them to integrate it into their toolbox and workflows with ease. As Jesper explained, "Predict is a strong example of what AI can do at its best. With Predict, we achieve high speed and quality, leading to enhanced efficiency.”

“We can now quickly get high-quality insights about consumer perceptions and iterate rapidly," Jesper highlighted the results of implementing Predict AI. In fact, they found that even smaller design projects could benefit from Predict AI without worrying about time or additional cost constraints. "Predict is excellent in its current state, but it's also limitless in terms of integration possibilities with other tools and emerging tech advancements,” shared Jesper. “I believe this will unlock even more potential."

Streamlining Internal Processes

Predict AI has not only improved CO-RO's marketing campaigns but also simplified their internal processes. As Zenia explained, "It's impressive how easily we can justify our decisions using Predict, from choosing a packaging color to positioning. This clarity facilitates internal discussions and makes it easier to convey our strategic directions to the rest of the organization."

“This Is Just The Beginning”

Looking ahead, the team at CO-RO are eager to further integrate Predict AI into their operations. "We look forward to continuing our work with Predict AI," said Jesper. "This is just the beginning." As the company continues to innovate and expand, the insights provided by Predict AI play a pivotal role in its growth strategy.

Predict proved to be a game-changer in the race for the competitive edge. As Jesper said, "It always comes down to that extra 1% that you need to add, and that's what we can achieve with a tool like Predict."

See how Predict can help your business optimize performance with a free demo!

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CO-RO

June 13, 2023

CO-RO, a global food and beverage company, used Predict AI to gain advanced creative insights and sharpen their marketing strategies. The attention AI tool improved brand awareness on critical markets, streamlined internal processes and provided CO-RO a competitive edge in the fierce FMCG market.

The Client: CO-RO

CO-RO is a leading multinational company and manufacturer of Sun Lolly, Suntop, Suncola, and Sunquick. Known for its innovative spirit and entrepreneurial mindset, CO-RO is deeply committed to understanding its consumers and delivering products that refresh and delight customers.

As the Director of Consumer Centric Innovation, Jesper Kvisgaard said, "From the beginning, the company was founded by finding solutions for needs and understanding how consumers would like their products to be." CO-RO is based in Denmark and their products are sold in over 80 markets, predominantly in Asia and the Middle East.

The Challenge: Winning New Markets Effectively

In the fast-paced FMCG sector, finding a competitive edge is both crucial and challenging. As Jesper put it, "We operate in an intensely competitive landscape—it's always quite fierce." CO-RO was seeking a tool that could elevate their marketing strategies, make their visuals more noticeable, and efficiently convey their message in seconds.

The Solution: Rapid Performance Predictions with AI

CO-RO has been using traditional eye-tracking for years to test packaging and ads for making data-driven decisions, but the team often faced challenges such as geographic constraints, limited iterations, and high costs. They moved on to test multiple tools to overcome these issues and found the high precision and reliability they were seeking in Predict AI.

"We found the accuracy of 95% on predicting the attention performance of our visuals quite remarkable," Jesper recalled about their initial experience with Predict AI.

20% Boost in Brand Awareness with Predict

Predict helped CO-RO gain a winning edge in their marketing campaigns, especially when entering new markets and launching new products. CO-RO used the tool to optimize communications from product packaging to major video campaigns. Predict enhanced efficiency, enabled unlimited design iterations, and reduced costs significantly.

"Through the strategic use of Predict in our Egyptian market entry and campaign, we were able to increase our brand awareness by more than 20%. It has been a testament to the effectiveness of Predict in optimizing our communication."

Zenia Juul
, Regional Marketing Director

When venturing into a new market in Egypt, CO-RO chose Predict to fine-tune their messaging, especially in designing key visuals and producing compelling videos for their major campaign. As Zenia Juul, Regional Marketing Director summarized, not only did the tool help in effectively communicating their crucial tagline, but it also boosted brand awareness in the market.

High-Quality Insights in Seconds

Jesper’s and Zenia’s teams were impressed by the borderless potential of Predict, which allowed them to integrate it into their toolbox and workflows with ease. As Jesper explained, "Predict is a strong example of what AI can do at its best. With Predict, we achieve high speed and quality, leading to enhanced efficiency.”

“We can now quickly get high-quality insights about consumer perceptions and iterate rapidly," Jesper highlighted the results of implementing Predict AI. In fact, they found that even smaller design projects could benefit from Predict AI without worrying about time or additional cost constraints. "Predict is excellent in its current state, but it's also limitless in terms of integration possibilities with other tools and emerging tech advancements,” shared Jesper. “I believe this will unlock even more potential."

Streamlining Internal Processes

Predict AI has not only improved CO-RO's marketing campaigns but also simplified their internal processes. As Zenia explained, "It's impressive how easily we can justify our decisions using Predict, from choosing a packaging color to positioning. This clarity facilitates internal discussions and makes it easier to convey our strategic directions to the rest of the organization."

“This Is Just The Beginning”

Looking ahead, the team at CO-RO are eager to further integrate Predict AI into their operations. "We look forward to continuing our work with Predict AI," said Jesper. "This is just the beginning." As the company continues to innovate and expand, the insights provided by Predict AI play a pivotal role in its growth strategy.

Predict proved to be a game-changer in the race for the competitive edge. As Jesper said, "It always comes down to that extra 1% that you need to add, and that's what we can achieve with a tool like Predict."

See how Predict can help your business optimize performance with a free demo!

How CO-RO Optimized Ads & Branding to Win New Markets With Predict AI