Incorporating neuromarketing into a classic marketing strategy
"We decided to use a neuromarketing approach to design the marketing strategy of fastPay and to design the right creative content." Dilara Erdoğan, Growth Strategy Manager at NEOHUB
NEOHUB decided to apply a neuromarketing perspective to design their creatives. They wanted to leverage consumer neuroscience insights to understand consumer behaviors. In developing the marketing strategy of fastPay, they applied neuromarketing parameters to their strategy using Neurons' AI technology.
They saw the potential of using a tool like Neurons AI alongside a classic marketing approach to strengthen their marketing capabilities, and increase the impact of their marketing tools. Neurons AI's attention prediction feature was used to improve NEOHUB’s marketing content inside and outside the app.
Improving ad creatives with AI
Using Neurons, they scored their marketing creatives by simply uploading them to the Neurons platform and adjusting them based on the attention and cognitive scores received.
“Thanks to Neurons, we observed that the click-through rates and conversion rates within the application increased and the bounce rate decreased.” Said Rıza Doruk Ercan, the Head of Growth at NEOHUB.
The Result
With the creatives they developed as a result of Neurons' analyses, NEOHUB observed that the click-through rates (CTRs) for the creatives increased. To be more specific, the CTRs of their banners, in-app messaging, and rich push messages increased by 65%. Within their Performance Marketing and Digital Media channels, the CTRs also increased by 40%. A combination of these results demonstrated a rise in-app conversion rates by 55%, while at the same time, improving the satisfaction of users.
Their efforts resulted in:
- More efficient performance marketing output.
- An increase in in-app conversion rates by 55%.
- An increase in in-app CTR’s by 65%.
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