Tre Kronor Media│a Making Science Company, uses Predict AI to create impactful client campaigns quickly and cost-effectively, helping them stay ahead in the competitive advertising market.
"Predict lets our clients see their ads in a whole new light."
Tre Kronor Media│a Making Science Company uses Predict AI to create impactful client campaigns quickly and cost-effectively, helping them stay ahead in the competitive advertising market. With Predict, the agency increased CTR for clients, streamlined creative processes, and used attention data to drive successful pitches and ad campaigns.
Tre Kronor Media | a Making Science Company is a digital acceleration company and a full-service media agency with over 80 experts in the Nordics and offices in Stockholm, Gothenburg, Malmo, Oslo and Copenhagen.
The agency has been awarded Media Agency of the Year 10 times since 2009, most recently in 2023. Internationally, through Making Science, the team’s expertise spans digital marketing and MarTech, SaaS, cloud solutions, and AI.
Increased competition is among the top challenges for media agencies. On top of that, there's a huge time pressure to deliver value to clients while keeping rates competitive. "We are in fierce competition with other media agencies,” shares Joris Wechsler, Insights Manager at Tre Kronor Media.
"Our main challenge is finding scalable, time-effective methods to measure our clients’ successes. In the meantime, we want to create campaigns that are impactful and that get the message across in the most effective way possible,” Joris points out.
Tre Kronor Media wanted to make a lasting impression at their client meetings with a data-driven approach that uses attention as a KPI. “Attention has become an industry-standard metric in media and advertising. But only a few tools can measure it in a scalable, cost-effective, and accurate way,” shares Jon Söderlind, Head of Insights and Strategy.
Traditional methods like eye-tracking and behavioral studies were time-consuming and impossible to adapt to tight campaign deadlines. Jon and his team looked for a tool that could predict human behavior quickly while boosting campaign performance. Jon found the value and efficiency of Predict the perfect match for the agency’s innovative ambitions.
"With Predict, we can now move away from intuition and analyze ad creatives in seconds, and create data-driven recommendations that go beyond what we could do beforehand,” shares Jon. “We now have quantifiable results that strengthen our proposals and also help our clients achieve the results they actually set out to achieve.”
The introduction of Predict into Tre Kronor Media's toolkit marked a turning point in project outcomes. “Predict improved results for every client project we used it on,” reflects Jon, who oversees the business impact of the tool.
The team has created an internal benchmark of the tool and crunched the numbers. "We compared several display ad campaigns and saw that the Predict gave a 32% uplift in CTR on average. We had campaigns where ad performance even doubled." Jon shares, revealing the tangible impact of Predict.
Among the many positive client cases, Joris highlighted a turnaround story with Rexel, a global leader and distributor of energy products. Initially, Rexel's informational campaign was underperforming, with click-through rates falling short of expectations. So, they turned to Tre Kronor Media to help improve campaign performance.
Joris and his team ran the creatives through Predict and quickly saw the reason for the lagging performance: attention was scattered all over the ad, and its design was overwhelming and disengaging viewers.
A swift analysis and simple adjustments, done in just 30 minutes, led to a 73% increase in CTR, turning a struggling campaign into a success. The team’s efforts paid off significantly, showing the positive impact of the targeted, data-driven design changes.
Predict is not only a competitive advantage for clients but for the Tre Kronor team as well. Predict helps sales reps take leads to the finish line and create new revenue streams for the agency.
“Predict is our secret sauce for pitches,” Jon revealed with a blend of pride and confidentiality. “It lets our clients see their ads in a whole new light. So it's both a game-changing attention tool and a new revenue stream for us,” he continued.
What truly sets the pitches apart is leveraging clients' own materials, providing them with personalized insights right from the start. With unlimited predictions, the team uses Predict for everything from testing ideas and pitching all the way to reporting.
Predict is an integral part of the Content and the Insights team’s day-to-day work. “We use Predict as many ways as possible, from planning through optimizing campaigns, all the way to post-campaign evaluation,” explains Joris. “Predict allows us to optimize ads on the go, saving a lot of time and back-and-forth communication with our clients and still ensuring the best possible outcomes.”
Maja Nyström, Content & Social Media Specialist at Tre Kronor Media, works with Predict on a daily basis. She’s creating ad creatives that drive conversions and attract and engage the audience. When she compares her toolbox to standard strategies, she sheds light on the unique difference Predict makes.
"Before Predict, A/B testing was time-consuming. This meant running multiple ads, analyzing, adjusting, launching, and testing them again," Maja points out. “But with Predict, we get answers in seconds. We can build creatives and launch campaigns knowing that we run the most optimized ads from the beginning."
Predict helps the team understand how people see their ads, by showing how much attention each part gets. The tool also instantly reveals if the ad's message is seen, clear, and effective. "We use Predict for different formats from Google through Facebook to videos," Maja continues.
Predict also helps in getting buy-in from decision-makers to approve creative ideas. "It not only boosts our ad creatives but also brings clarity in our communication with clients to back up our creative decisions," explains Maja.
As Joris suggests, it’s not just about using new technologies, but about "being the front runner when it comes to measuring attention and creative optimization. Predict truly allows our clients to see their ads in a way that they haven't seen before," he concludes with a smile.
In the future, Tre Kronor Media plans to use rapid attention analysis at every step of their strategy, from pre-testing to post-campaign evaluation. The Insights and Content teams expand on the use of the tool in strategy sessions and pitches, proving their commitment to innovation and improving client performance.
See how Predict can help your team optimize ad performance. Book a Predict demo today!
.png)
Tre Kronor Media│a Making Science Company uses Predict AI to create impactful client campaigns quickly and cost-effectively, helping them stay ahead in the competitive advertising market. With Predict, the agency increased CTR for clients, streamlined creative processes, and used attention data to drive successful pitches and ad campaigns.
Tre Kronor Media | a Making Science Company is a digital acceleration company and a full-service media agency with over 80 experts in the Nordics and offices in Stockholm, Gothenburg, Malmo, Oslo and Copenhagen.
The agency has been awarded Media Agency of the Year 10 times since 2009, most recently in 2023. Internationally, through Making Science, the team’s expertise spans digital marketing and MarTech, SaaS, cloud solutions, and AI.
Increased competition is among the top challenges for media agencies. On top of that, there's a huge time pressure to deliver value to clients while keeping rates competitive. "We are in fierce competition with other media agencies,” shares Joris Wechsler, Insights Manager at Tre Kronor Media.
"Our main challenge is finding scalable, time-effective methods to measure our clients’ successes. In the meantime, we want to create campaigns that are impactful and that get the message across in the most effective way possible,” Joris points out.
Tre Kronor Media wanted to make a lasting impression at their client meetings with a data-driven approach that uses attention as a KPI. “Attention has become an industry-standard metric in media and advertising. But only a few tools can measure it in a scalable, cost-effective, and accurate way,” shares Jon Söderlind, Head of Insights and Strategy.
Traditional methods like eye-tracking and behavioral studies were time-consuming and impossible to adapt to tight campaign deadlines. Jon and his team looked for a tool that could predict human behavior quickly while boosting campaign performance. Jon found the value and efficiency of Predict the perfect match for the agency’s innovative ambitions.
"With Predict, we can now move away from intuition and analyze ad creatives in seconds, and create data-driven recommendations that go beyond what we could do beforehand,” shares Jon. “We now have quantifiable results that strengthen our proposals and also help our clients achieve the results they actually set out to achieve.”
The introduction of Predict into Tre Kronor Media's toolkit marked a turning point in project outcomes. “Predict improved results for every client project we used it on,” reflects Jon, who oversees the business impact of the tool.
The team has created an internal benchmark of the tool and crunched the numbers. "We compared several display ad campaigns and saw that the Predict gave a 32% uplift in CTR on average. We had campaigns where ad performance even doubled." Jon shares, revealing the tangible impact of Predict.
Among the many positive client cases, Joris highlighted a turnaround story with Rexel, a global leader and distributor of energy products. Initially, Rexel's informational campaign was underperforming, with click-through rates falling short of expectations. So, they turned to Tre Kronor Media to help improve campaign performance.
Joris and his team ran the creatives through Predict and quickly saw the reason for the lagging performance: attention was scattered all over the ad, and its design was overwhelming and disengaging viewers.
A swift analysis and simple adjustments, done in just 30 minutes, led to a 73% increase in CTR, turning a struggling campaign into a success. The team’s efforts paid off significantly, showing the positive impact of the targeted, data-driven design changes.
Predict is not only a competitive advantage for clients but for the Tre Kronor team as well. Predict helps sales reps take leads to the finish line and create new revenue streams for the agency.
“Predict is our secret sauce for pitches,” Jon revealed with a blend of pride and confidentiality. “It lets our clients see their ads in a whole new light. So it's both a game-changing attention tool and a new revenue stream for us,” he continued.
What truly sets the pitches apart is leveraging clients' own materials, providing them with personalized insights right from the start. With unlimited predictions, the team uses Predict for everything from testing ideas and pitching all the way to reporting.
Predict is an integral part of the Content and the Insights team’s day-to-day work. “We use Predict as many ways as possible, from planning through optimizing campaigns, all the way to post-campaign evaluation,” explains Joris. “Predict allows us to optimize ads on the go, saving a lot of time and back-and-forth communication with our clients and still ensuring the best possible outcomes.”
Maja Nyström, Content & Social Media Specialist at Tre Kronor Media, works with Predict on a daily basis. She’s creating ad creatives that drive conversions and attract and engage the audience. When she compares her toolbox to standard strategies, she sheds light on the unique difference Predict makes.
"Before Predict, A/B testing was time-consuming. This meant running multiple ads, analyzing, adjusting, launching, and testing them again," Maja points out. “But with Predict, we get answers in seconds. We can build creatives and launch campaigns knowing that we run the most optimized ads from the beginning."
Predict helps the team understand how people see their ads, by showing how much attention each part gets. The tool also instantly reveals if the ad's message is seen, clear, and effective. "We use Predict for different formats from Google through Facebook to videos," Maja continues.
Predict also helps in getting buy-in from decision-makers to approve creative ideas. "It not only boosts our ad creatives but also brings clarity in our communication with clients to back up our creative decisions," explains Maja.
As Joris suggests, it’s not just about using new technologies, but about "being the front runner when it comes to measuring attention and creative optimization. Predict truly allows our clients to see their ads in a way that they haven't seen before," he concludes with a smile.
In the future, Tre Kronor Media plans to use rapid attention analysis at every step of their strategy, from pre-testing to post-campaign evaluation. The Insights and Content teams expand on the use of the tool in strategy sessions and pitches, proving their commitment to innovation and improving client performance.
See how Predict can help your team optimize ad performance. Book a Predict demo today!
