Publicis often works under extreme time pressure, especially during creative pitches. Visual Recommendations help them improve ads in minutes instead of waiting days for research.
Publicis often works under extreme time pressure, especially during creative pitches. Visual Recommendations help them improve ads in minutes instead of waiting days for research.
With Neurons they get concrete visual examples that make creative changes easy to understand and discuss, bridging the common communication gap between strategy and creative teams. This helps creatives see why something should change, not just that it should.
This means fewer disruptions, faster alignment, and more confidence when presenting work internally or in high-pressure pitches.
That’s the kind of situation Karolína Trávníčková, Strategic Planner at Publicis Groupe, regularly works in. She’s sitting between strategy and creative teams to help move ideas forward quickly and confidently.
In a recent pitch for a major bank, her team was tasked with developing fully new campaigns across products, formats, and channels, all under tight deadlines. “For creative tenders like this, we create everything pretty much: campaigns, films, key visuals, banners,” tells Karolína.
Traditional research tools simply couldn’t keep up.
This is where Visual Recommendations became a practical advantage, not just an insight layer, but an active part of the creative process.
Publicis has already been using Neurons to validate creative assets. With Visual Recommendations, they took the next step: showing how creatives could be improved visually. Instead of abstract or inarticulate feedback, teams could point to concrete visual alternatives.
Beyond creative optimization, Visual Recommendations improved collaboration across teams. “The Visual Recommendations help us ease the conversation between the Strategic Team and the Creative Team,” shares Karolína.
And it gave Publicis a clearer, more credible way to justify decisions externally.
In pitch situations, this became a real differentiator. “Neurons analysis is something that gives us an actual differentiation to other agencies,” Karolína sums up the value.
One of the biggest challenges in agency workflows is translating strategy into creative action. Visual Recommendations helped close that gap.
Even when Visual Recommendations weren’t used directly due to the client’s constraints, they sparked better decisions. “When we couldn’t use the actual recommendations it still gave us food for thought and new directions we can take to future campaigns,” shares Karolína.
For Publicis, Visual Recommendations are about removing guesswork, accelerating alignment, and helping teams move forward with confidence.
Visual Recommendations help Publicis streamline creative development, align strategy and creative teams, and clearly explain optimization decisions to clients. In pitch situations, this becomes a real differentiator, showing not just what works, but how ad creatives can be improved before launch.
Visual Recommendations are available to Neurons customers.Don’t have an account yet? Book a demo today!
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Publicis often works under extreme time pressure, especially during creative pitches. Visual Recommendations help them improve ads in minutes instead of waiting days for research.
With Neurons they get concrete visual examples that make creative changes easy to understand and discuss, bridging the common communication gap between strategy and creative teams. This helps creatives see why something should change, not just that it should.
This means fewer disruptions, faster alignment, and more confidence when presenting work internally or in high-pressure pitches.
That’s the kind of situation Karolína Trávníčková, Strategic Planner at Publicis Groupe, regularly works in. She’s sitting between strategy and creative teams to help move ideas forward quickly and confidently.
In a recent pitch for a major bank, her team was tasked with developing fully new campaigns across products, formats, and channels, all under tight deadlines. “For creative tenders like this, we create everything pretty much: campaigns, films, key visuals, banners,” tells Karolína.
Traditional research tools simply couldn’t keep up.
This is where Visual Recommendations became a practical advantage, not just an insight layer, but an active part of the creative process.
Publicis has already been using Neurons to validate creative assets. With Visual Recommendations, they took the next step: showing how creatives could be improved visually. Instead of abstract or inarticulate feedback, teams could point to concrete visual alternatives.
Beyond creative optimization, Visual Recommendations improved collaboration across teams. “The Visual Recommendations help us ease the conversation between the Strategic Team and the Creative Team,” shares Karolína.
And it gave Publicis a clearer, more credible way to justify decisions externally.
In pitch situations, this became a real differentiator. “Neurons analysis is something that gives us an actual differentiation to other agencies,” Karolína sums up the value.
One of the biggest challenges in agency workflows is translating strategy into creative action. Visual Recommendations helped close that gap.
Even when Visual Recommendations weren’t used directly due to the client’s constraints, they sparked better decisions. “When we couldn’t use the actual recommendations it still gave us food for thought and new directions we can take to future campaigns,” shares Karolína.
For Publicis, Visual Recommendations are about removing guesswork, accelerating alignment, and helping teams move forward with confidence.
Visual Recommendations help Publicis streamline creative development, align strategy and creative teams, and clearly explain optimization decisions to clients. In pitch situations, this becomes a real differentiator, showing not just what works, but how ad creatives can be improved before launch.
Visual Recommendations are available to Neurons customers.Don’t have an account yet? Book a demo today!
