TL;DR

Lufthansa Group uses Visual Recommendations to quickly choose the best ads from large creative sets and give stakeholders visual feedback on what to improve.

This helps the Lufthansa Group move faster within teams and across markets, and make creative decisions based on predicted impact — not just gut feeling.

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Making ad selection and feedback easier

Creative decisions rarely come down to one “right” answer. Campaigns often start with 10 or more visuals, created for different markets, formats, and objectives, and teams need to decide which ones deserve priority and budget. This is exactly the situation Amanda Bianchi, Principal Marketing Intelligence & Performance Manager at Lufthansa Group, often faces.

One of the biggest advantages of Visual Recommendations for Lufthansa Group is how actionable the feedback is, especially when working with stakeholders. With Visual Recommendations, Lufthansa Group can instantly score those visuals and get clear, visual examples of how a stronger version could look.

Instead of abstract guidance or long explanations, teams can point to specific, visual changes.

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Simple adjustments often make a meaningful difference. And because the feedback is visual, Lufthansa Group can share exactly what is meant, reducing misinterpretation and unnecessary back-and-forth.

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Inspiring better ideas without replacing creativity

For Lufthansa Group the real value lies in how recommendations spark new ideas that teams and agencies might not have considered otherwise.

One example came from testing how aircraft imagery appeared in visuals. Instead of showing the plane up close (a common airline approach) a recommendation suggested a subtle aircraft line in the sky, acting as a quiet brand cue.

“That was an excellent recommendation,” shares Amanda, “because sometimes the focus is the destination, not the aircraft directly, but we might still want to add a hint that we are an airline group.”

For example, one Wildcard suddenly added a blanket with the logo, which made us think about all the branded elements we could integrate more consistently. It pushes us to explore: what other branded items could we include? Could we upload specific assets and ask to incorporate them into the visual? It's about using it as creative fuel to rethink what’s possible. Even when these recommendations aren’t used exactly as shown, they become powerful input for brainstorming. 

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Faster alignment, better briefs, stronger decisions

As Amanda sums it up, showing the recommendation often has more impact than any written explanation.

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Today, Visual Recommendations help Lufthansa Group:

• Give clearer, visual feedback
• Align stakeholders faster across markets
• Improve creative quality without slowing teams down

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Available now

Visual Recommendations are available to Neurons customers.Don’t have an account yet? Book a demo today!

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