Enterprise creative teams don't lack ideas. They lack a shared, objective way to decide which ideas are the strongest and how to make them better.

The result is familiar: work built in isolation, judged by opinion, and refined through slow, costly loops.

Neurons helps ensure decisions are backed by data, review cycles are reduced, and creative assets are optimized before launch.  

Every asset gets a neuroscience-backed score in minutes, a clear breakdown of what is driving it, and a visual example of a stronger version.

In our 2025 customer survey, 95% of customers said Neurons improves the quality of their work.

In this article, you'll discover:

  • Why creative decisions stall in enterprise workflows
  • How the Neurons Impact Score, Insights, and Visual Recommendations turn opinion into evidence
  • How one objective checkpoint replaces rounds of subjective review
  • How teams test, optimize, and compare assets before launch
  • What results customers see, from faster approvals to lower CPM

Why Creative Decisions Stall: Isolation, Opinion, and Slow Loops

Most enterprise creative workflows break down due to three issues:

Built in Isolation

Assets get designed by a person or team of creatives with no real signal on how people will actually respond to them.

Decided by Opinion 

Reviews lean on personal taste, seniority, or the loudest voice in the room, not real data. 

That matters, because creative carries more weight than most teams assume.

The media plan gets rigorous scrutiny, while the creative it carries often doesn't.

Slow, Costly Loops

Real audience feedback lands late, after rounds of revisions and client meetings have already piled up.

At enterprise scale, the cost compounds. Every extra round of edits and discussions with stakeholders adds up to more costly hours of work. And every asset that ships unchecked puts brand equity at risk in front of real customers. 

Read how JDE Peet's shifted creative conversations from gut feel to data-backed decisions.

Replace Review Loops and Gut Feelings with One Objective Checkpoint

Score any asset, then see how to make it stronger. 

Neurons doesn’t just evaluate your ad. It gives you guidance for how to improve it. Here’s how it works. 

Objective Neurons Impact Score

Every asset gets a neuroscience-backed score across: 

  • Attention
  • Engagement (emotional response)
  • Cognition
  • Memory

This helps you evaluate the strengths and weaknesses of your asset (photo, graphic, or video) in a matter of minutes.

Insights and Recommendations

The Insights page breaks the score down and suggests changes to make, such as moving the logo, or drawing more attention to the CTA.

Visual Recommendations

The platform shows a stronger version of the asset, so you improve it before you incur ad spend on any platform.

You now have a roadmap for making the changes needed to improve your overall score before buying media. 

This allows you to: 

  • Explore more ideas because it’s easy to test them and identify which ones to keep
  • Encourage creative bravery as you can test creative assets pre-launch, so there’s less risk attached when trying out new concepts
  • Bring together stakeholders and make creative decisions fast, cutting the time it takes to get from concept to launch and ensure everyone is on the same page in the process

Watch the webinar: The New Rules of Creative Effectiveness with Kantar and Neurons and learn how to incorporate predictive AI into your workflow. 

What Changes When Creative Decisions Become Evidence-Led

We surveyed 87 Neurons customers, brands and agencies across North America, the UK, and Europe, including Chanel, Nestlé, Kantar, and Dentsu. Here is what they told us:

  • 95% say Neurons improves the quality of their work
  • 73% deliver creative work and approvals faster
  • 95% feel more confident going to market
"We used to have very subjective conversations about creative. Now we are having the right conversations." - James Penfold, Asahi

Read how Asahi drove 81% view rate with Neurons. 

A stronger creative pays off beyond the review room, too. Across our customer data, Neurons customers see an average: 

  • 24% lower CPM
  • 30% lift in ad recall
  • 21% lift in brand recall

Results vary by campaign, but the pattern is consistent: when the creative is stronger, it builds brand equity and makes every media dollar work harder.

Explore the full Neurons customer survey.

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