The New Rules of Creative Effectiveness

Get insight into the evidence reshaping how enterprise marketers make and defend creative decisions.

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The New Rules of Creative Effectiveness

Engagement does not equate to sales or brand equity. This means that two-thirds of the time, the engagement metrics point in the wrong direction. Get data-led insights from two of the industry's leading evidence practitioners as they sit down to discuss how predictive AI can improve, rather than remove, creativity.

Join Duncan Southgate, Cannes Lions juror and Kantar's Global Creative and Media Specialist, who comes from decades of brand and creative effectiveness research, and Dr. Thomas Z. Ramsøy, Founder and CEO of Neurons to discuss what truly drives creative effectiveness in the age of AI.

Together, they’ll discuss how to:

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Find and use the metrics that actually predict ROI and brand impact

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Distinguish reliable AI ad testing from the rest, and how to incorporate it into your workflow successfully

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‍‍Bust popular myths such as "AI removes creative bravery"

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