Consumer neuroscience and neuromarketing insights
How many types of attention are there? Part 2
How do you measure and boost attention? In this second half of this two-part article, we're continuing the deep dive into attention.
How can you improve your mobile advertising in 2022?
We've all gotten used to being more active online while we were stuck in our homes, and despite the situation now changing, this behavior won't be changing as much.
Introducing Our New Product Names
We’ve made quite a distinct change to our Product names on the website. Instead of NeuroVision, NeuroOnline, and NeuroLabs, allow us to introduce: Predict, Explore, and Research!
What placement works best for banner ads?
Is there an optimal placement for banner ads on websites? So how exactly do companies choose where to display their banner ads? Does the placement of the banner affect its attention?
Avoiding the corner of death for your brand building
Almost 50% of ads were placing logos in the "corner of death." This area is where nobody pays attention. We'll use Predict to ensure that your own brand does not fall prey to this problem area.
Netflix choices: Predicting popular content with Predict heatmaps
What makes you choose one Netflix content over another? Chances are, there are subconscious processes guiding your decisions.
Boosting live sports ads
Advertising has a single focus: to be seen on the screen. So how do different sport types fare under closer inspection? Here, we have a look at three types of sports ads.
3 tips for winning the attention economy
The core assumption of the attention economy is that human attention should be treated as a scarce commodity. To win in this attention economy, here are three tips.