How well do charitable donation ads fare? Do they generate attention to the areas they should? As it turns out, charities need help to boost brand attention.
Which movie is the best (or worst) at product placement? By using Predict, you can test how product placement actually works.
Which platform wins the battle of social media attention? Here, we combine the forces of Predict with Neurons Inc's ad-insertion to test how ads perform on Facebook, Twitter, and Pinterest.
Attention is key, even when you're designing a new product packaging. So how well does prize-winning designs fare when put under the scrutiny of Predict?
With Predict's Areas of Interest (AOI) feature, it is now possible to make even better analyses and comparisons of your visual assets. Read to learn more about some ways to run your analyses.
Recent studies show that abrupt scene changes in an ad can ruin the moment of branding. But such errors are avoidable. Here, we show you how Predict can be used to boost branding in commercials.
One simple learning from years of study on attention and eye-tracking shows that anything presented in the bottom-right corner is the last thing to be seen.
More attention is better, right? After all, if you're not seen, how can you provide your best message? It turns out, neuroscience is not that straightforward.