State of Advertising 2023 Report: Key Insights from Neuromarketing Research
Neurons’ yearly report uncovers the latest strategies for effective advertising in the attention economy. Discover key takeaways and winning tactics for 2023.
What is Neuromarketing & How to Use It?
What is neuromarketing and how companies use it? Learn about the science behind consumer behavior and how to apply it to your marketing strategy.
How to Increase ROI on A/B Testing
A/B testing is an integral part of creative processes but often fails to deliver the desired impact. Here’s how you can make it work a lot better!
Maximizing Digital Ad Success: Guide, Tips & Proven Hacks
Boost your digital advertising success with our exclusive, data-driven guide, and stop playing guessing games. With insights from AI and neuroscience, your next campaign could be your best yet.
6 Ways To Improve Your OOH Advertising + Examples
We have put major OOH campaigns to the test to understand their strengths and reveal their flaws.
What Makes A Memorable Unboxing Experience?
Some extra effort into a unique unboxing experience can make any day Christmas for those who love your products. Here are the top 3 proven tips for a memorable packaging design.
Predicting Percentage of Viewers & View Time on Ads
The new-gen Predict AI model will be able to estimate the percentage of people who notice key components of an ad, as well as predict the duration they spend on viewing those elements.
Sound vs. Silence: Investigating the Impact of Audio on Video Attention Heatmaps
Our eye-tracking study found that there are no significant differences between eye-tracking heatmaps for videos played with and without sound.
Don't Let Bad Experiences Damage Your Brand: Empowering Your Customers
Bad customer experiences can have a harmful effect on your brand. The antidote is to focus on enabling, engaging, and empowering customers' choice.
Former PM Helle Thorning-Schmidt Joins Board to Support Neurons’ Responsible Business Development
We are delighted to announce the launch of our Ethical Board to provide us with expert guidance on responsible business development.
Neurons has Acquired VisualEyes and Loceye!
Loceye, and its AI design assistant, VisualEyes, will be entering the last chapter in their journey and handing over the torch of predictive user testing to Neurons.
FAQ for VisualEyes and Loceye Customers
Here are some FAQs on Neurons' acquisition of Loceye, and its AI design assistant, VisualEyes.
See How Attention Travels on Your Creatives with Start & End Attention Heatmaps
With Start & End Attention heatmaps you can make more effective SoMe ads & visuals, and sharpen your messaging in seconds.
Introducing Industry & Platform Benchmarks For Predict AI
Predict Benchmarks help you discover how to optimize your creatives for better performance & set goals and best practices to streamline creative production across your teams.
The new Predict is here!
We are thrilled to introduce a set of new updates to Predict, which give you more accurate predictions and a better user experience.
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Sound vs. Silence: Investigating the Impact of Audio on Video Attention Heatmaps
Our eye-tracking study found that there are no significant differences between eye-tracking heatmaps for videos played with and without sound.
Don't Let Bad Experiences Damage Your Brand: Empowering Your Customers
Bad customer experiences can have a harmful effect on your brand. The antidote is to focus on enabling, engaging, and empowering customers' choice.
Introducing Industry & Platform Benchmarks For Predict AI
Predict Benchmarks help you discover how to optimize your creatives for better performance & set goals and best practices to streamline creative production across your teams.
Heatmap Analysis Shows No Difference Between Men and Women in Visual Attention
Men and women show no differences in visual attention to images, a new eye-tracking study shows.
The New Consumer Journey: Enable, Engage & Empower
Instead of surveillance, trickery, and distraction, businesses need to rethink the consumer journey to enable, engage and empower their customers.
Eye-Tracking Study Shows No Significant Cultural Differences in Attention
There are no significant cultural differences in where and what people pay attention to when viewing ads, shows a global eye-tracking study by Neurons.
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