How Brand Recognition in Ads Drives Revenue
In this eBook, we’re breaking down useful findings of consumer neuroscience and offer actionable tips for you to draw attention to your brand and increase revenue with your ads.
How many types of attention are there? Part 2
How do you measure and boost attention? In this second half of this two-part article, we're continuing the deep dive into attention.
How can you improve your mobile advertising in 2022?
We've all gotten used to being more active online while we were stuck in our homes, and despite the situation now changing, this behavior won't be changing as much.
6 Ways To Improve Your OOH Advertising + Examples
We have put major OOH campaigns to the test to understand their strengths and reveal their flaws.
What Makes A Memorable Unboxing Experience?
Some extra effort into a unique unboxing experience can make any day Christmas for those who love your products. Here are the top 3 proven tips for a memorable packaging design.
8 E-commerce Design Principles To Improve Conversion
Create an e-commerce store that entices visitors to stay, explore your products and take action. Follow these 8 pro tips for building a high-converting e-commerce website.
Beware the corner of death!
One simple learning from years of study on attention and eye-tracking shows that anything presented in the bottom-right corner is the last thing to be seen.
The sweet spot of visual attention
More attention is better, right? After all, if you're not seen, how can you provide your best message? It turns out, neuroscience is not that straightforward.
Implicit brands on the brain
How do brands work on the brain? As our understanding of the brain advances, our understanding of branding also improves dramatically. Here's an adjusted excerpt from Dr. Ramsøy's forthcoming book.
Neurons has Acquired VisualEyes and Loceye!
Loceye, and its AI design assistant, VisualEyes, will be entering the last chapter in their journey and handing over the torch of predictive user testing to Neurons.
FAQ for VisualEyes and Loceye Customers
Here are some FAQs on Neurons' acquisition of Loceye, and its AI design assistant, VisualEyes.
Opening a neuromarketing lab in the US
We are finally opening a neuromarketing lab in the US. With us being state-side in full now, many changes are coming. Read on to learn more about what the changes entail.
The new Predict is here!
We are thrilled to introduce a set of new updates to Predict, which give you more accurate predictions and a better user experience.
Introducing Our New Product Names
We’ve made quite a distinct change to our Product names on the website. Instead of NeuroVision, NeuroOnline, and NeuroLabs, allow us to introduce: Predict, Explore, and Research!
Breakthrough model in attention prediction
After adding thousands of new eye-tracking images, the latest NeuroVision model is now up. This model improvement leads to a substantial gain in attention prediction accuracy.
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7 Steps to Better Connect Your Omnichannel Marketing Content
Give the best experience to your customers, so read on to learn how to create a truly omnichannel marketing campaign with the right creatives.
How to Use Data-driven Design to Drive Revenue for Retailers
Here are a few ways to accelerate your response to current market trends and drive revenue with data-driven design decisions, both online and in-store.
What is Personalized Marketing?
Today the market is flooded with tech products promising solutions to personalization strategies. We'll help you guide through the tools you can't succeed without.
FAQ for VisualEyes and Loceye Customers
Here are some FAQs on Neurons' acquisition of Loceye, and its AI design assistant, VisualEyes.
What is a Heatmap?
A heatmap is a tool that uses color to graphically represent complex data, making it easier to visualize and understand.
4 Simple Ways To Combat Ad Fatigue & Ignorance
You'll love these simple strategies if you want to overcome ad fatigue and cut through the noise.
