Inspiring breakthroughs from our customers

Neurons Inc was commissioned by the Mobile Marketing Association (MMA) to work together with the Advertising Research Foundation (ARF) to better understand mobile ad responses the first few seconds. The results provided groundbreaking insight into the responses to mobile advertising and the need for a #1secondstrategy.

When done right, in-store signage can drive customers right to your desired area. Conversely, when signage is not optimized for attention, it can confuse customers. Here, we show how a simple analysis using eye-tracking allowed us to correct an unintentional negative effect in Lowe's stores.

Do ads work better if they are formed as a news story in a paper, or should it be more explicitly an ad? We tested the effect of native ads for Denmark's financial paper Børsen, and here share the main findings.

How do we respond to the potential of living in a new are of a town, or to the prospects shown for upcoming community buildings? In a study commissioned by Majid Al Futtaim in Dubai, Neurons demonstrated the power of neuroscience in understanding what people respond to as good living spaces.

Often, mobile game players can earn extra credits by watching a brief ad; but do they like or remember these ads? Are there ways to optimize this customer experience? Together with MediaBrix (now Receptiv, recently acquired by Verve), we explored some options and found ways to boost in-game ads.

What are millennials passionate about? Together with the Swedish media brand SF Media (now Filmstaden Media), we used neuroscience to better understand passion in the brain; and machine learning to create a brain metric to predict passion, interest, and desire towards brands.