Predict helped boost brand awareness by 20% for global retail company CO-RO through optimized packaging and ad creatives. See how their insights & marketing teams benefitted from rapid ad testing with Predict.Read more
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Providing Actionable Business Recommendations With Predictive AI
Total Media and Behave, their behavioral consultancy, incorporated Predict into their technology toolbox to help their clients optimize their creatives. With Predict being fully online and offering instant metrics on user attention and cognition, they could move their studies along quicker, without having to break the bank.
What is your 1-second digital ad strategy?
Neurons Inc was commissioned by the Mobile Marketing Association (MMA) to work together with the Advertising Research Foundation (ARF) to better understand mobile ad responses the first few seconds. The results provided groundbreaking insight into the responses to mobile advertising and the need for a #1secondstrategy.
How to ensure that in-store signage helps navigation
When done right, in-store signage can drive customers right to your desired area. Conversely, when signage is not optimized for attention, it can confuse customers. Here, we show how a simple analysis using eye-tracking allowed us to correct an unintentional negative effect in Lowe's stores.
Understanding the power of native ads
Do ads work better if they are formed as a news story in a paper, or should it be more explicitly an ad? We tested the effect of native ads for Denmark's financial paper Børsen, and here share the main findings.
Probing emotional responses to living spaces
How do we respond to the potential of living in a new are of a town, or to the prospects shown for upcoming community buildings? In a study commissioned by Majid Al Futtaim in Dubai, Neurons demonstrated the power of neuroscience in understanding what people respond to as good living spaces.
Boosting in-game advertising
Often, mobile game players can earn extra credits by watching a brief ad; but do they like or remember these ads? Are there ways to optimize this customer experience? Together with MediaBrix (now Receptiv, recently acquired by Verve), we explored some options and found ways to boost in-game ads.