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How Tropicana Uses AI-Powered Insights for Effective Branding

Tropicana improved brand awareness campaigns and shopper engagement with Predict AI. The tool helped with insights to optimize visual assets from product packaging through out-of-home to video ads.

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NEOHUB, a subsidiary of DenizBank, Turkey's fifth-largest private bank, used Predict to improve the UI and marketing content of one of their most essential technological investments, fastPay, Turkey’s first digital wallet. With Predict, they achieved an increase in in-app conversion rates by 55% and an increase in in-app CTR’s by 65%.

Using Predict, Schibsted increased CTR by 29.5%, boosted in-house expertise, and empowered Sales Representatives to become better advertising consultants.

Travel Wisconsin needed to find an affordable but quick solution to evaluate its campaign's potential without wasted spending. They reached out for a Neurons Research study to secure high motivation, and, last but not least, outperform their biggest competitor, Pure Michigan.

Total Media and Behave, their behavioral consultancy, incorporated Predict into their technology toolbox to help their clients optimize their creatives. With Predict being fully online and offering instant metrics on user attention and cognition, they could move their studies along quicker, without having to break the bank.

Neurons Inc was commissioned by the Mobile Marketing Association (MMA) to work together with the Advertising Research Foundation (ARF) to better understand mobile ad responses the first few seconds. The results provided groundbreaking insight into the responses to mobile advertising and the need for a #1secondstrategy.

When done right, in-store signage can drive customers right to your desired area. Conversely, when signage is not optimized for attention, it can confuse customers. Here, we show how a simple analysis using eye-tracking allowed us to correct an unintentional negative effect in Lowe's stores.

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