Consumer research

Men and women show no differences in visual attention to images, a new eye-tracking study shows.

Instead of surveillance, trickery, and distraction, businesses need to rethink the consumer journey to enable, engage and empower their customers.

There are no significant cultural differences in where and what people pay attention to when viewing ads, shows a global eye-tracking study by Neurons.

Eye-tracking predicts group behavior as vast as market responses. Attention is the gatekeeper. It can tell us key insights about how a market at large will respond to an ad.

Consumer behavior is predictable. What we see and miss, how we respond, what we think, what we forget and remember, and what we buy — it’s all far away from chaotic and unpredictable.

One simple learning from years of study on attention and eye-tracking shows that anything presented in the bottom-right corner is the last thing to be seen.