Heatmap Analysis Shows No Difference Between Men and Women in Visual Attention
Men and women show no differences in visual attention to images, a new eye-tracking study shows.
The New Consumer Journey: Enable, Engage & Empower
Instead of surveillance, trickery, and distraction, businesses need to rethink the consumer journey to enable, engage and empower their customers.
Eye-Tracking Study Shows No Significant Cultural Differences in Attention
There are no significant cultural differences in where and what people pay attention to when viewing ads, shows a global eye-tracking study by Neurons.
Predicting Customers From Eye-Tracking to AI
Eye-tracking predicts group behavior as vast as market responses. Attention is the gatekeeper. It can tell us key insights about how a market at large will respond to an ad.
The New Era of Customer Experience
Consumer behavior is predictable. What we see and miss, how we respond, what we think, what we forget and remember, and what we buy — it’s all far away from chaotic and unpredictable.
Beware the corner of death!
One simple learning from years of study on attention and eye-tracking shows that anything presented in the bottom-right corner is the last thing to be seen.