Consumer research
Predicting Percentage of Viewers & View Time on Ads
The new-gen Predict AI model will be able to estimate the percentage of people who notice key components of an ad, as well as predict the duration they spend on viewing those elements.
Sound vs. Silence: Investigating the Impact of Audio on Video Attention Heatmaps
Our eye-tracking study found that there are no significant differences between eye-tracking heatmaps for videos played with and without sound.
Don't Let Bad Experiences Damage Your Brand: Empowering Your Customers
Bad customer experiences can have a harmful effect on your brand. The antidote is to focus on enabling, engaging, and empowering customers' choice.
Heatmap Analysis Shows No Difference Between Men and Women in Visual Attention
Men and women show no differences in visual attention to images, a new eye-tracking study shows.
The New Consumer Journey: Enable, Engage & Empower
Instead of surveillance, trickery, and distraction, businesses need to rethink the consumer journey to enable, engage and empower their customers.
Eye-Tracking Study Shows No Significant Cultural Differences in Attention
There are no significant cultural differences in where and what people pay attention to when viewing ads, shows a global eye-tracking study by Neurons.