More attention is better, right? After all, if you're not seen, how can you provide your best message? It turns out, neuroscience is not that straightforward.

How do brands work on the brain? As our understanding of the brain advances, our understanding of branding also improves dramatically. Here's an adjusted excerpt from Dr. Ramsøy's forthcoming book.

In a recent defensive publication, we document a substantial improvement to how eye-tracking should be done on phones.

The stress metric from Neurons has now been published and presented at a scientific conference. See a video presentation of the findings here.

A forthcoming publication from Neurons shows how we can use machine learning on neuro data to measure stress.

A recently presented paper by Neurons shows how it is possible to use machine learning on EEG data to identify emotional responses.