Consumer research

Our eye-tracking study found that there are no significant differences between eye-tracking heatmaps for videos played with and without sound.

Bad customer experiences can have a harmful effect on your brand. The antidote is to focus on enabling, engaging, and empowering customers' choice.

Men and women show no differences in visual attention to images, a new eye-tracking study shows.

Instead of surveillance, trickery, and distraction, businesses need to rethink the consumer journey to enable, engage and empower their customers.

There are no significant cultural differences in where and what people pay attention to when viewing ads, shows a global eye-tracking study by Neurons.

Eye-tracking predicts group behavior as vast as market responses. Attention is the gatekeeper. It can tell us key insights about how a market at large will respond to an ad.