Sound vs. Silence: Investigating the Impact of Audio on Video Attention Heatmaps
Our eye-tracking study found that there are no significant differences between eye-tracking heatmaps for videos played with and without sound.
Don't Let Bad Experiences Damage Your Brand: Empowering Your Customers
Bad customer experiences can have a harmful effect on your brand. The antidote is to focus on enabling, engaging, and empowering customers' choice.
Heatmap Analysis Shows No Difference Between Men and Women in Visual Attention
Men and women show no differences in visual attention to images, a new eye-tracking study shows.
The New Consumer Journey: Enable, Engage & Empower
Instead of surveillance, trickery, and distraction, businesses need to rethink the consumer journey to enable, engage and empower their customers.
Eye-Tracking Study Shows No Significant Cultural Differences in Attention
There are no significant cultural differences in where and what people pay attention to when viewing ads, shows a global eye-tracking study by Neurons.
Predicting Customers From Eye-Tracking to AI
Eye-tracking predicts group behavior as vast as market responses. Attention is the gatekeeper. It can tell us key insights about how a market at large will respond to an ad.