Consumer research

Eye-tracking predicts group behavior as vast as market responses. Attention is the gatekeeper. It can tell us key insights about how a market at large will respond to an ad.

Consumer behavior is predictable. What we see and miss, how we respond, what we think, what we forget and remember, and what we buy — it’s all far away from chaotic and unpredictable.

One simple learning from years of study on attention and eye-tracking shows that anything presented in the bottom-right corner is the last thing to be seen.

More attention is better, right? After all, if you're not seen, how can you provide your best message? It turns out, neuroscience is not that straightforward.

How do brands work on the brain? As our understanding of the brain advances, our understanding of branding also improves dramatically. Here's an adjusted excerpt from Dr. Ramsøy's forthcoming book.

In a recent defensive publication, we document a substantial improvement to how eye-tracking should be done on phones.