The Neurons Marketing Glossary

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Fixations Count

F

Friction

F

GAN (General Adversarial Network)

G

GSR (Galvanic Skin Response)

G

Gen Z

G

Generative AI

G

Growth Marketing

G

Heatmap (heat map)

H

Human Attention

H

IAT (Implicit Association Test)

I

ICP (Ideal Customer Profile)

I

In-Game Advertising

I

In-store Signage

I

Instagram Ads

I

Journey Mapping

J

KPI (Key Performance Indicator)

K

LLM (Large Language Model)

L

LTV (Lifetime Value)

L

Landing Page CTR

L

LinkedIn Ads

L

Long-Form Video

L

MQL (Marketing Qualified Lead)

M

MRR (Monthly Recurring Revenue)

M

Machine Learning

M

MarTech

M

Market Analysis

M

Market Research

M

Marketing Analytics

M

Marketing Automation

M

Marketing Channel

M

Marketing Collateral

M

Marketing Funnel

M

Marketing Research

M

Marketing Strategy

M

Media Agency

M

Media Buying

M

Media Planning

M

Metaphorical Ads

M

Microdecisions

M

Middle Funnel (MoFu)

M

Mobile Advertising

M

Mobile Marketing Strategy

M

NLP (Natural Language Processing)

N

Native Advertising

N

Netflix

N

Neural Network

N

Neuromarketing

N

OOH (Out of Home Advertising)

O

Omnichannel Marketing

O

Online Advertising

O

Online Marketing

O

Owned media

O

PPC (Pay-Per-Click)

P

Packaging Design

P

Page Speed

P

Paid Media

P

Paid Search

P

Personalized Marketing

P

Predictive AI

P

Predictive Analytics

P

Predictive Eye-tracking

P

Pricing

P

Product Marketing

P

Product Packaging

P

Product Positioning

P

Prompt

P

Qualified Lead

Q

ROA (Return on Attention)

R

ROAS (Return on Ad Spend)

R

ROI (Return on Investment)

R

Rebranding

R

Retail Innovation

R

Retargeting

R

SEM (Search Engine Marketing)

S

SEO (Search Engine Optimization)

S

SERP (Search Engine Results Page)

S

SQL (Sales Qualified Lead)

S

SaaS (Software-as-a-Service)

S

Sales Funnel

S

Second-party Data

S

Shelf Cluttering

S

Singularity

S

Social Media Attention

S

Social Media Marketing

S

Subconscious Mind

S

Suggestive AI

S

Supervised Learning

S

Synthetic Data

S

Target Audience

T

Target Market

T

Third-Party Data

T

TikTok Marketing

T

Time to First Fixation

T

Top Funnel (ToFu)

T

Tracking Code

T

Training Data

T

Unboxing Experience

U

Unconscious

U

Unsupervised Learning

U

VR (Virtual Reality)

V