NeuroVision can be used for all visual stimuli -- both images and video.
NeuroVision is built on extensive neuroscience research. Our AI has been trained on one of the industry’s largest eye-tracking databases, with over 12,000 participants. This is based on the continual research on attention conducted by Neurons' own research solution. Each year, we add up to 5,000 new participants' eye-tracking data to the database.
NeuroVision's prediction model has an over 91% accuracy. This is measured through Neurons' unique validation paradigm, which includes three steps:
— Pixel-by-Pixel: A conservative test, where we compare the model prediction and the eye-tracking data on a pixel basis.
— Area of Interest: Here, we extract the aggregate attention from preselected AOIs (e.g., face, product, brand, and text) and compare the model prediction with the eye-tracking data.
— Interpretations: In this step, we ask professionals to evaluate heat maps, where they are blinded as to whether it is from NeuroVision and eye-tracking, and then compare whether the interpretations are aligned.
Predict, understand and adapt your business to your customers’ decision-making processes through the power of neuroscience and AI. Talk to the Neurons Inc team today.