Turn DOOH Speed into Brand Memory

Optimize digital out-of-home creative in-flight so your brand gets remembered

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Turn DOOH Speed into Brand Memory

Programmatic ad platforms like Vistar Media have made DOOH easy to activate from anywhere. This leads to ease of use, but brands now design for screens they might never stand in front of. Vistar's measured campaigns show the downside of this: the ad is often remembered, but the brand isn’t always attributed as strongly as it could be.

Martine Hammink, VP of Creative Studio & Creative Solutions at Vistar, who has worked with brands such as L'Oréal, New Balance, NBA, Advil, and McDonald's, sits down with Dr. Thomas Z. Ramsøy, Founder and CEO of Neurons, to discuss what makes a memorable programmatic DOOH creative.

Martine brings the platform expertise, the design rules, and two real cases with measurement data; Thomas brings the neuroscience of why the brand gets lost and how attention data predicts it… and allows you to change it.

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The five design rules for memorable programmatic DOOH and the neuroscience behind them

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How distinctiveness, distance, and dwell time affect perception

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How to measure brand impact for programmatic DOOH creatives

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