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Comparison of improved and original NIVEA Hydration lotion packaging, showing increased uplift of 32% and score improvement from 6.5 to 8.6.
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Uber ad showing a man and woman sleeping in the backseat of a car with text reading 'Can’t do that if you’re driving.'

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Three digital ad cards for airvela.com spring collection featuring women in pink blazers holding flower bouquets with performance scores 3.2, 8.6, and 5.2.
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Web interface showing insights for an ad named Airvela with a heatmap highlighting viewer attention mainly on the headline text and the face in the image.