This report distills findings from the world's largest consumer neuroscience study into actionable strategies for your Instagram campaigns. You can use it to grasp the platform's unique environment, refine your creative hooks, and drive real subconscious impact.
The insights are derived from the ongoing MediaHub project we’ve been running with EMERGE since 2023, which has tested over 7,600 participants to date to understand the key the drivers of advertising effectiveness.

Science-backed advertising insights

Instagram-specific recommendations

Exclusive neuroscientific research findings

Top Advertising Insights
Fresh Industry Trends
Platform Best Practices


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Insights from the world’s largest consumer neuroscience study
