How to Advertise
on Facebook

This report distills findings from the world's largest consumer neuroscience study into actionable strategies for your Facebook campaigns. You can use it to master the platform's unique environment, refine your creative hooks, and drive real subconscious impact.

The insights are derived from the ongoing MediaHub project we’ve been running with EMERGE since 2023, which has tested over 7,600 participants to date to pinpoint the drivers of advertising effectiveness.

The full report gives you:

PredictTriangle

Science-backed advertising insights

ExploreTriangle

Facebook-specific recommendations

ResearchTriangle

Exclusive research findings

Cover page titled 'How to Advertise on Facebook' with insights from the world’s largest consumer neuroscience study, showing two Ford car ads with a 26% improvement label.

Top Advertising Insights

Fresh Industry Trends

Platform Best Practices

Trusted by the World’s Biggest Companies

How to Advertise
on Facebook

Insights from the world’s largest consumer neuroscience study

Cover page titled 'How to Advertise on Facebook' with insights from the world’s largest consumer neuroscience study, showing two Ford car ads with a 26% improvement label.