This report distills findings from the world's largest consumer neuroscience study into actionable strategies for your Facebook campaigns. You can use it to master the platform's unique environment, refine your creative hooks, and drive real subconscious impact.
The insights are derived from the ongoing MediaHub project we’ve been running with EMERGE since 2023, which has tested over 7,600 participants to date to pinpoint the drivers of advertising effectiveness.

Science-backed advertising insights

Facebook-specific recommendations

Exclusive research findings

Top Advertising Insights
Fresh Industry Trends
Platform Best Practices


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Insights from the world’s largest consumer neuroscience study
