# Neurons > Neurons is a neuromarketing AI platform that predicts attention, engagement, > and memorability for ads before they launch, using a database built from > eye-tracking and brain-scanning research on 300,000+ participants over 20 years. ## Platform - [Neurons AI](https://www.neuronsinc.com/neurons-ai): Pre-test and optimize ads — instant insights, attention heatmaps, behavioral scores, quick testing. - [Neurons API](https://www.neuronsinc.com/api): Integrate Neurons' attention-prediction data into your own platform. ## Use Cases - [For Advertisers](https://www.neuronsinc.com/role/advertisers): Reduce creative revisions and test confidence before launch. - [For Agencies](https://www.neuronsinc.com/role/agencies): Win clients with data-driven creative testing at scale. - [For Insights Teams](https://www.neuronsinc.com/role/insights): Add neuroscience-backed metrics to research workflows. ## Guides: Ad Testing - [Ad Testing](https://www.neuronsinc.com/ad-testing): Definitions, methods, tools, metrics, platform-specific testing, and AI use cases. - [Creative Testing](https://www.neuronsinc.com/ad-testing/creative-testing) - [Ad Testing Methods](https://www.neuronsinc.com/ad-testing/methods) - [Ad Testing Tools](https://www.neuronsinc.com/ad-testing/tools) - [Ad Testing Metrics](https://www.neuronsinc.com/ad-testing/metrics) - [Ad Testing Channels](https://www.neuronsinc.com/ad-testing/channels): Platform-specific testing (Meta, TikTok, YouTube, etc.). ## Guides: Neuromarketing - [Neuromarketing](https://www.neuronsinc.com/neuromarketing): Definition, techniques, examples, pros/cons, and tools. - [Neuromarketing Applications](https://www.neuronsinc.com/neuromarketing/applications): Industry-specific use cases, with further breakdowns for [automotive](https://www.neuronsinc.com/neuromarketing/applications/automotive-industry), [B2B](https://www.neuronsinc.com/neuromarketing/applications/b2b), [branding](https://www.neuronsinc.com/neuromarketing/applications/branding), [digital marketing](https://www.neuronsinc.com/neuromarketing/applications/digital-marketing), [ecommerce](https://www.neuronsinc.com/neuromarketing/applications/ecommerce), [fashion](https://www.neuronsinc.com/neuromarketing/applications/fashion), [food industry](https://www.neuronsinc.com/neuromarketing/applications/food-industry), [restaurants](https://www.neuronsinc.com/neuromarketing/applications/restaurants), and [retail](https://www.neuronsinc.com/neuromarketing/applications/retail). - [Neuromarketing Examples](https://www.neuronsinc.com/neuromarketing/examples): Real brand case examples (Coca-Cola, TikTok, McDonald's, etc.). - [Advantages vs Disadvantages](https://www.neuronsinc.com/neuromarketing/advantages-vs-disadvantages) - [Neuromarketing Ethics](https://www.neuronsinc.com/neuromarketing/ethics) - [Neuromarketing History](https://www.neuronsinc.com/neuromarketing/history) - [Neuromarketing Software](https://www.neuronsinc.com/neuromarketing/software) - [Neuromarketing vs Traditional Marketing](https://www.neuronsinc.com/neuromarketing/vs-traditional-marketing) ## Guides: Brand Building - [Brand Building](https://www.neuronsinc.com/brand-building): Definitive guide to brand building, measurement, KPIs, and process. - [Brand Metrics](https://www.neuronsinc.com/brand-building/brand-metrics) - [Brand Tracking](https://www.neuronsinc.com/brand-building/brand-tracking) - [Brand Tracking Tools](https://www.neuronsinc.com/brand-building/brand-tracking-tools) - [Brand Tracking Study](https://www.neuronsinc.com/brand-building/brand-tracking-study) - [Best Brand Tracking Software](https://www.neuronsinc.com/brand-building/best-brand-tracking-software) - [Brand Equity](https://www.neuronsinc.com/brand-building/brand-equity) - [Brand Growth](https://www.neuronsinc.com/brand-building/brand-growth) - [Brand Health](https://www.neuronsinc.com/brand-building/brand-health) - [Brand Identity](https://www.neuronsinc.com/brand-building/brand-identity) - [Brand Performance](https://www.neuronsinc.com/brand-building/brand-performance) - [Brand Management](https://www.neuronsinc.com/brand-building/brand-management) - [Brand Management Tools](https://www.neuronsinc.com/brand-building/brand-management-tools) - [Brand Marketing](https://www.neuronsinc.com/brand-building/brand-marketing) - [Brand Marketing Strategy](https://www.neuronsinc.com/brand-building/brand-marketing-strategy) - [Brand Storytelling](https://www.neuronsinc.com/brand-building/brand-storytelling) - [Building Brand Awareness](https://www.neuronsinc.com/brand-building/building-brand-awareness) - [Brand Strategy](https://www.neuronsinc.com/brand-building/strategy) - [Brand Advertising](https://www.neuronsinc.com/brand-building/brand-advertising) - [Brand Advertising Examples](https://www.neuronsinc.com/brand-building/brand-advertising-examples) - [Brand Advertising Tools](https://www.neuronsinc.com/brand-building/brand-advertising-tools) - [Brand-Building Tools](https://www.neuronsinc.com/brand-building/tools) - [Brand-Building Agencies](https://www.neuronsinc.com/brand-building/agencies) ## Learn - [Science](https://www.neuronsinc.com/science): The neuroscience and AI methodology behind Neurons' predictions. - [Ethical AI](https://www.neuronsinc.com/ethical-ai): Neurons' approach to responsible use of behavioral data. - [Glossary](https://www.neuronsinc.com/glossary): 200+ definitions of marketing, advertising, neuroscience, and AI terms. - [Insights (Blog)](https://www.neuronsinc.com/insights): Articles on ad testing, attention, brand building, and creative optimization. - [Customers / Case Studies](https://www.neuronsinc.com/cases): Results from brands and agencies using Neurons. - [Webinars](https://www.neuronsinc.com/webinar): Recorded webinars on advertising, attention, and AI in marketing. - [Knowledge Base](https://knowledge.neuronsinc.com/): Product documentation and how-to guides. ## Company - [About](https://www.neuronsinc.com/about): Company background. - [Pricing](https://www.neuronsinc.com/pricing): Plans and pricing. - [Book a Demo](https://www.neuronsinc.com/book-demo): Schedule a product walkthrough. - [Contact](https://www.neuronsinc.com/contact): Contact details. - [Career](https://career.neuronsinc.com/): Open roles. - [Legal](https://www.neuronsinc.com/legal): Terms, privacy policy, and legal information. ## Optional - [Login](https://app.neuronsinc.com): Customer application login. - [Resources](https://www.neuronsinc.com/resources): Technical papers and datasheets (some gated). - [API Docs](https://apidocs.neuronsinc.com/llms.txt): Existing llms.txt for the Neurons API documentation site.