Neurons Blog

One simple learning from years of study on attention and eye-tracking shows that anything presented in the bottom-right corner is the last thing to be seen.

More attention is better, right? After all, if you're not seen, how can you provide your best message? It turns out, neuroscience is not that straightforward.

Customer insights and data analytics need better models of consumer choice. Here, neuroscience provides the solution!

We have put major OOH campaigns to the test to understand their strengths and reveal their flaws.

Some extra effort into a unique unboxing experience can make any day Christmas for those who love your products. Here are the top 3 proven tips for a memorable packaging design.

Create an e-commerce store that entices visitors to stay, explore your products and take action. Follow these 8 pro tips for building a high-converting e-commerce website.

How do you measure and boost attention? In this second half of this two-part article, we're continuing the deep dive into attention.

We've all gotten used to being more active online while we were stuck in our homes, and despite the situation now changing, this behavior won't be changing as much.

Is there an optimal placement for banner ads on websites? So how exactly do companies choose where to display their banner ads? Does the placement of the banner affect its attention?