Advertising & Media

Using Predict, Schibsted increased CTR by 29.5%, boosted in-house expertise, and empowered Sales Representatives to become better advertising consultants.

Total Media and Behave, their behavioral consultancy, incorporated Predict into their technology toolbox to help their clients optimize their creatives. With Predict being fully online and offering instant metrics on user attention and cognition, they could move their studies along quicker, without having to break the bank.

Neurons Inc was commissioned by the Mobile Marketing Association (MMA) to work together with the Advertising Research Foundation (ARF) to better understand mobile ad responses the first few seconds. The results provided groundbreaking insight into the responses to mobile advertising and the need for a #1secondstrategy.

When done right, in-store signage can drive customers right to your desired area. Conversely, when signage is not optimized for attention, it can confuse customers. Here, we show how a simple analysis using eye-tracking allowed us to correct an unintentional negative effect in Lowe's stores.

Do ads work better if they are formed as a news story in a paper, or should it be more explicitly an ad? We tested the effect of native ads for Denmark's financial paper Børsen, and here share the main findings.

What are millennials passionate about? Together with the Swedish media brand SF Media (now Filmstaden Media), we used neuroscience to better understand passion in the brain; and machine learning to create a brain metric to predict passion, interest, and desire towards brands.