Neuromarketing in Action
How many types of attention are there? Part 2
How do you measure and boost attention? In this second half of this two-part article, we're continuing the deep dive into attention.
How can you improve your mobile advertising in 2022?
We've all gotten used to being more active online while we were stuck in our homes, and despite the situation now changing, this behavior won't be changing as much.
What placement works best for banner ads?
Is there an optimal placement for banner ads on websites? So how exactly do companies choose where to display their banner ads? Does the placement of the banner affect its attention?
3 tips for winning the attention economy
The core assumption of the attention economy is that human attention should be treated as a scarce commodity. To win in this attention economy, here are three tips.
How many types of attention are there? Part 1
In all customer touchpoints, attention is an absolute key! But while we might think of attention as a single thing, studies suggest that there are at least four types of attention.
Boost a charitable donation with attention!
How well do charitable donation ads fare? Do they generate attention to the areas they should? As it turns out, charities need help to boost brand attention.