Neuromarketing in Action
What is Neuromarketing & How to Use It?
What is neuromarketing and how companies use it? Learn about the science behind consumer behavior and how to apply it to your marketing strategy.
How to Increase ROI on A/B Testing
A/B testing is an integral part of creative processes but often fails to deliver the desired impact. Here’s how you can make it work a lot better!
GreenBook Podcast: Pioneering Applications for Neuroscience
Our founder and CEO, Thomas Zoëga Ramsøy, joins GreenBook’s host Lenny Murphy to discuss some of the fundamental questions of predictive AI.
How Brand Recognition in Ads Drives Revenue
In this eBook, we’re breaking down useful findings of consumer neuroscience and offer actionable tips for you to draw attention to your brand and increase revenue with your ads.
How many types of attention are there? Part 2
How do you measure and boost attention? In this second half of this two-part article, we're continuing the deep dive into attention.
How can you improve your mobile advertising in 2022?
We've all gotten used to being more active online while we were stuck in our homes, and despite the situation now changing, this behavior won't be changing as much.