Neuromarketing in Action
GreenBook Podcast: Pioneering Applications for Neuroscience
Our founder and CEO, Thomas Zoëga Ramsøy, joins GreenBook’s host Lenny Murphy to discuss some of the fundamental questions of predictive AI.
How Brand Recognition in Ads Drives Revenue
In this eBook, we’re breaking down useful findings of consumer neuroscience and offer actionable tips for you to draw attention to your brand and increase revenue with your ads.
How many types of attention are there? Part 2
How do you measure and boost attention? In this second half of this two-part article, we're continuing the deep dive into attention.
How can you improve your mobile advertising in 2022?
We've all gotten used to being more active online while we were stuck in our homes, and despite the situation now changing, this behavior won't be changing as much.
What placement works best for banner ads?
Is there an optimal placement for banner ads on websites? So how exactly do companies choose where to display their banner ads? Does the placement of the banner affect its attention?
3 tips for winning the attention economy
The core assumption of the attention economy is that human attention should be treated as a scarce commodity. To win in this attention economy, here are three tips.