Alka Forsikring increased site traffic by optimizing CTA placement in its marketing emails with Neurons. The tool enabled Alka to predict user attention in marketing emails & increase email CTR by 63%.

Performance marketing agency Delex Digital uses Neurons to improve client-relevant KPIs, save budgets, and establish new collaborations.

Tropicana improved brand awareness campaigns and shopper engagement with Predict AI. The tool helped with insights to optimize visual assets from product packaging through out-of-home to video ads.

Tre Kronor Media│a Making Science Company, uses Predict AI to create impactful client campaigns quickly and cost-effectively, helping them stay ahead in the competitive advertising market.

Proving tangible outcomes for any advertising platform or technology is a key value prop. This is what the team at VDX.tv set out to do accurately and efficiently with Neurons Explore.

Predict helped boost brand awareness by 20% for global retail company CO-RO through optimized packaging and ad creatives. See how their insights & marketing teams benefitted from rapid ad testing with Predict.

Monotype's brand campaign leveraged neuroscientific findings to evoke audience participation, driving more engagement & dialogue than any other campaign before it.

Why are print ads still effective? Leading Danish newspaper, Politiken, partnered with Neurons to regain trust in print advertising with the help of consumer neuroscience.

NEOHUB, a subsidiary of DenizBank, Turkey's fifth-largest private bank, used Predict to improve the UI and marketing content of one of their most essential technological investments, fastPay, Turkey’s first digital wallet. With Predict, they achieved an increase in in-app conversion rates by 55% and an increase in in-app CTR’s by 65%.

Using Predict, Schibsted increased CTR by 29.5%, boosted in-house expertise, and empowered Sales Representatives to become better advertising consultants.

Travel Wisconsin needed to find an affordable but quick solution to evaluate its campaign's potential without wasted spending. They reached out for a Neurons Research study to secure high motivation, and, last but not least, outperform their biggest competitor, Pure Michigan.

Total Media and Behave, their behavioral consultancy, incorporated Predict into their technology toolbox to help their clients optimize their creatives. With Predict being fully online and offering instant metrics on user attention and cognition, they could move their studies along quicker, without having to break the bank.

Neurons Inc was commissioned by the Mobile Marketing Association (MMA) to work together with the Advertising Research Foundation (ARF) to better understand mobile ad responses the first few seconds. The results provided groundbreaking insight into the responses to mobile advertising and the need for a #1secondstrategy.

When done right, in-store signage can drive customers right to your desired area. Conversely, when signage is not optimized for attention, it can confuse customers. Here, we show how a simple analysis using eye-tracking allowed us to correct an unintentional negative effect in Lowe's stores.

Do ads work better if they are formed as a news story in a paper, or should it be more explicitly an ad? We tested the effect of native ads for Denmark's financial paper Børsen, and here share the main findings.

How do we respond to the potential of living in a new are of a town, or to the prospects shown for upcoming community buildings? In a study commissioned by Majid Al Futtaim in Dubai, Neurons demonstrated the power of neuroscience in understanding what people respond to as good living spaces.

Often, mobile game players can earn extra credits by watching a brief ad; but do they like or remember these ads? Are there ways to optimize this customer experience? Together with MediaBrix (now Receptiv, recently acquired by Verve), we explored some options and found ways to boost in-game ads.

What are millennials passionate about? Together with the Swedish media brand SF Media (now Filmstaden Media), we used neuroscience to better understand passion in the brain; and machine learning to create a brain metric to predict passion, interest, and desire towards brands.

Together with Stanford University and Bonnier News, Neurons conducted one of the largest longitudinal neuromarketing studies. A major insight from the study was the linking between neuroscience-based measured and a theoretical model of ad effects. Here, we present some of the highlights of the study.

As part of IKEA's entrance to the energy market, they wanted to better understand how customer segments responded to different product types and how they could be communicated. By using consumer neuroscience to test concepts in two different markets, IKEA gained insights to boost their product offerings and descriptions.

When Spotify were about to launch their solution to a billion potential customers in India, they wanted to do so with a splash. What better than finding a beat that everybody would jam and dance to? But finding the right tune. Neurons used neuroscience solutions to help Spotify identify the tune that the population would respond the most to.

How do we choose products in a store? Do prior ad exposures have an effect on how we look for products and what we choose? Together with Lowe's Innovation Labs, Neurons has trailblazed how neuroscience can be used to understand customer responses in the store. In this study, we demonstrated how decisions are made in the store: in the blink of an eye.

In this often-cited collection of studies, we worked with Ericsson and Vodafone to test the effects of streaming delays. What we found sent shockwaves through the digital media landscape. Who has not heard about that mobile delays are as negative as watching a horror movie?

Did you know that 80 to 90 percent decisions taken by the consumers are on a subconscious level? These subconscious decisions subsequently help consumers create affinity with an advertisement and a brand leading to a purchase decision. But how does one understand these subconscious decisions that the consumer himself might not be able to explain as to why he took it? Enter — Consumer Neuroscience — application of neuroscience parameters to understand consumer behaviour.

When Facebook acquired the VR solution Oculus, they were interested in understanding how people responded to social interaction in a virtual environment. We used consumer neuroscience solutions to show both that VR experiences were as engaging as in-person meetings.